ECTS - International Marketing
International Marketing (LOG309) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| International Marketing | LOG309 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | The main purpose of this course is to give students an adequate understanding of some of the main concepts, theories and the basic background knowledge of international marketing. With a historical and down-to-earth approach and in a multidisciplinary manner, the course is designed to engage students with contemporary marketing issues and enable them to acquire a perspective of contemporary events and to comprehend the link of the study of international marketing to other social sciences. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The dynamics of international markets, international marketing strategies, international market entry strategies. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | The Scope and Challenge of international marketing | Chapter 1, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 3-28 |
| 2 | The Dynamics of International Markets | Chapter 2, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 29-56 |
| 3 | Geography and History: The Foundation of Cultural Understanding | Chapter 3, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 57-76 |
| 4 | Cultural Dynamics in International Marketing | Chapter 4, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 77-100 |
| 5 | Business Customs and Practices in International Marketing | Chapter 5, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 101-120 |
| 6 | The International Political and Legal Environment | Chapter 6, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 121-148 |
| 7 | Midterm Exam | Midterm Exam |
| 8 | Researching International Markets | Chapter 7, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 148-176 |
| 9 | Emerging Markets and Market Behavior | Chapter 8, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 177-202 |
| 10 | Multinational Market Regions and Market Groups | Chapter 9, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 203-240 |
| 11 | International Marketing Strategies | Chapter 10, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 240-262 |
| 12 | International Market Entry Strategies | Chapter International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 263-284 |
| 13 | International Branding Strategies | Chapter International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 285-310 |
| 14 | Exporting, Managing and Logistics | Chapter International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 310-328 |
| 15 | Ethics and Social Responsibility in International Marketing | Chapter International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 329-350 |
| 16 | Final Exam | Final Exam |
Sources
| Course Book | 1. International Marketing, Pervez Ghauri, Philip Cateora, 3rd Edition, Mc Graw Hill, 2010 |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 1 | 25 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 40 |
|---|---|
| Percentage of Final Work | 60 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acquiring the skills of understanding, explaining, and using the fundamental concepts and methods of economics | |||||
| 2 | Acquiring the skills of macro level economic analysis | |||||
| 3 | Acquiring the skills of micro level economic analysis | |||||
| 4 | Understanding the formulation and implementation of economic policies at the local, national, regional, and/or global level | |||||
| 5 | Learning different approaches on economic and related issues | |||||
| 6 | Acquiring the quantitative and/or qualitative techniques in economic analysis | |||||
| 7 | Improving the ability to use the modern software, hardware and/or technological devices | |||||
| 8 | Developing intra-disciplinary and inter-disciplinary team work skills | X | ||||
| 9 | Acquiring an open-minded behavior through encouraging critical analysis, discussions, and/or life-long learning | |||||
| 10 | Adopting work ethic and social responsibility | |||||
| 11 | Developing the skills of communication. | |||||
| 12 | Improving the ability to effectively implement the knowledge and skills in at least one of the following areas: economic policy, public policy, international economic relations, industrial relations, monetary and financial affairs. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | 1 | 10 | 10 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
| Total Workload | 60 | ||