Principles of Marketing (MAN241) Course Detail

Course Name	Course Code	Season	Lecture Hours	Application Hours	Lab Hours	Credit	ECTS
Principles of Marketing	MAN241	Area Elective	3	0	0	3	5

Pre-requisite Course(s)
N/A

Course Language	English
Course Type	Elective Courses
Course Level	Bachelor’s Degree (First Cycle)
Mode of Delivery	Face To Face
Learning and Teaching Strategies	Lecture.
Course Coordinator
Course Lecturer(s)	Asst. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives	As globalization continues, business enterprises are gradually becoming marketing enterprises. Main objective is to help students gain analytical thinking ability in this field.
Course Learning Outcomes	The students who succeeded in this course; To identify and explain the fundamental concepts of marketing To obtain a general view marketing strategy To analyze the subjects related to the macro and micro environment of marketing To analyze the marketing mix
Course Content	Main principles of marketing, strategies, marketing environment, marketing mix, market segmentation and product life cycle.

Weekly Subjects and Releated Preparation Studies

Week	Subjects	Preparation
1	Marketing concept and new trends
2	Market environment and strategic planning
3	consumer market and consumer behavior
4	Industrial market and international market
5	Market segmentation and target market
6	Positioning
7	Midterm
8	Product classification and product development process
9	Product life cycle and strategies at different stages
10	Price and pricing methods
11	Pricing strategies
12	Promotion and promotion strategies
13	Integrated marketing communication
14	General review
15	Student presentations
16	Final exam

Sources

Course Book	1. Marketing Management, Philip Kotler & Kevin Keller, 2016, Pearson

Evaluation System

Requirements	Number	Percentage of Grade
Attendance/Participation	-	-
Laboratory	-	-
Application	-	-
Field Work	-	-
Special Course Internship	-	-
Quizzes/Studio Critics	-	-
Homework Assignments	1	10
Presentation	1	10
Project	-	-
Report	-	-
Seminar	-	-
Midterms Exams/Midterms Jury	1	40
Final Exam/Final Jury	1	40
Toplam	4	100

Percentage of Semester Work	60
Percentage of Final Work	40
Total	100

Course Category

Core Courses	X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

#	Program Qualifications / Competencies	Level of Contribution
#	Program Qualifications / Competencies	1	2	3	4	5
1	Acquiring the skills of understanding, explaining, and using the fundamental concepts and methods of economics
2	Acquiring the skills of macro level economic analysis
3	Acquiring the skills of micro level economic analysis
4	Understanding the formulation and implementation of economic policies at the local, national, regional, and/or global level
5	Learning different approaches on economic and related issues
6	Acquiring the quantitative and/or qualitative techniques in economic analysis
7	Improving the ability to use the modern software, hardware and/or technological devices
8	Developing intra-disciplinary and inter-disciplinary team work skills					X
9	Acquiring an open-minded behavior through encouraging critical analysis, discussions, and/or life-long learning
10	Adopting work ethic and social responsibility
11	Developing the skills of communication.
12	Improving the ability to effectively implement the knowledge and skills in at least one of the following areas: economic policy, public policy, international economic relations, industrial relations, monetary and financial affairs.				X

ECTS/Workload Table

Activities	Number	Duration (Hours)	Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)	16	3	48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class	14	1	14
Presentation/Seminar Prepration	1	10	10
Project
Report
Homework Assignments	1	15	15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury	1	20	20
Prepration of Final Exams/Final Jury	1	20	20
Total Workload			127