E-Business (LOG409) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
E-Business LOG409 Area Elective 3 0 0 3 6
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Nurcan Özyazıcı Sunay
Course Assistants
Course Objectives The course introduces students to a wide range of electronic commerce issues for marketers, as a foundation for continual learning in the dynamic e-commerce environment. The basic aim of this course is, to create an idea for designing their own web pages and to provide the necessary information about using the e-commerce by following the current changes in real life.
Course Learning Outcomes The students who succeeded in this course;
  • To gain an understanding of the theories and concepts underlying e-commerce.
  • To apply e-commerce theory and concepts to what e-marketers are doing in "the real world".
  • To improve familiarity with current challenges and issues in e-commerce
Course Content Types of e-commerce, business paradigms, fundamental concepts, tools of e-commerce, types of payment, types of infrastructure such as communication, technology and payment infrastructure, current positions of Turkish companies in e-commerce and data storage technologies for e-business.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Course Introduction; Changing face of E-Commerce Chapter 1 pp.3-39
2 Overview Of E-Commerce Chapter 2 pp. 51- 80 Bölüm 3 pp.103- 114
3 E-Commerce Market Mechanisms Chapter 4 pp.192- 222
4 Retailing in ECommerce: Products and Services Chapter 8 pp. 412- 480
5 Consumer Behavior, Customer Service, and Advertising Chapter 9 pp.481- 498
6 Company-Centric B2B and Collaborative Commerce Chapter 5 pp.259- 281 Chapter 12 pp. 690- 699
7 Midterm Exam
8 Public B2B Exchanges Chapter 4 pp. 229- 244 Chapter 7 pp. 394- 407
9 Intrabusiness, EGovernment, C2C, ELearning Chapter 6 pp. 372- 376
10 Mobile Commerce http://sosyalmedya.co/en/mobile-commerce-report/, Mobile Commerce A-Z: How Turkish Commerce Evolves with Mobile [REPORT]
11 Law, Ethics, and Cyber Crime Thomas Hoeren, “Law, ethics and Electronic Commerce”, International Review of Informationa Ethics, vol.3, 6/2005.
12 Payments and Order Fulfillment Chapter 8 pp. 443- 464
13 E-Strategy, Internet Communities, and Global EC Chapter ss. 319-329 case study
14 Building E-Commerce Application and Infrastructure Class Discussion and student presentations
15 Application and Presentations Student Presentations
16 Final Exam

Sources

Course Book 1. Chaffey, Dave, E-Business and E-commerce Management: Strategy, implementation and practice, 4th edition, Prentice hall, 2012

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 15
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 45
Toplam 4 100
Percentage of Semester Work 55
Percentage of Final Work 45
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Acquiring the skills of understanding, explaining, and using the fundamental concepts and methods of economics
2 Acquiring the skills of macro level economic analysis
3 Acquiring the skills of micro level economic analysis
4 Understanding the formulation and implementation of economic policies at the local, national, regional, and/or global level
5 Learning different approaches on economic and related issues
6 Acquiring the quantitative and/or qualitative techniques in economic analysis
7 Improving the ability to use the modern software, hardware and/or technological devices
8 Developing intra-disciplinary and inter-disciplinary team work skills X
9 Acquiring an open-minded behavior through encouraging critical analysis, discussions, and/or life-long learning
10 Adopting work ethic and social responsibility
11 Developing the skills of communication.
12 Improving the ability to effectively implement the knowledge and skills in at least one of the following areas: economic policy, public policy, international economic relations, industrial relations, monetary and financial affairs. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 25 25
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 30 30
Prepration of Final Exams/Final Jury 1 40 40
Total Workload 143