ECTS - Agency Business
Agency Business (GRT476) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Agency Business | GRT476 | Area Elective | 2 | 0 | 0 | 2 | 3 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | To teach how to manage an agency |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Opening a graphic agency, laws and regulations, organizational chart of the graphic agency, departments, tools and materials, work-flow, employer and agency relationships; the evaluation of the cost of graphic projects, materials and tools used in the projects and unit price analysis. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Definition and types of advertising agency | |
| 2 | Structure and functioning of advertising agencies | |
| 3 | Work allocation at advertising agencies | |
| 4 | Processes of design projects at advertising agencies | |
| 5 | Flow of project and relationships with customers at advertising agencies | |
| 6 | Cost and price configurations of design projects | |
| 7 | Midterm | |
| 8 | Features of advertising agencies with regard to infrastructure and equipment | |
| 9 | Forming agency groups for real market project and giving project | |
| 10 | Meeting with project representative and working on brief | |
| 11 | Determining the design concept and drawings | |
| 12 | Continuing the project | |
| 13 | Preparation of layouts and meeting with representatives of project | |
| 14 | Completing project | |
| 15 | Presentation and feedback | |
| 16 | Final Exam |
Sources
| Other Sources | 1. Elden M, ‘Reklam ve Reklamcılık ’ , Sav Yayınları, 2009 |
|---|---|
| 2. Misci S, ‘Temel Kavramlarla Reklam Ajansı Reklam Veren İlişkileri’ , Nobel yayınevi, 2007 | |
| 3. Okay A, ‘Kurumsal Reklamcılık’ , Derin Yayınları, 2009 |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 20 |
| Presentation | - | - |
| Project | 1 | 80 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | - | - |
| Final Exam/Final Jury | - | - |
| Toplam | 2 | 100 |
| Percentage of Semester Work | 40 |
|---|---|
| Percentage of Final Work | 60 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | X |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acquires Art and Design culture and aesthetic knowledge, theoretical and applied knowledge about the discipline. | |||||
| 2 | Knows the legal regulations and processes about Art and Design. | X | ||||
| 3 | Has knowledge about interdisciplinary interaction associated with the relevant field of Art and Design. | X | ||||
| 4 | Describes the concepts, ideas, facts, and problems related with the field; perceives, designs, and applies them multi-dimensionally. | |||||
| 5 | Evaluates interaction with sub-disciplines related with the field, uses the information creatively. | |||||
| 6 | Works, undertakes responsibility, and carries out plans individually and as a group member. | X | ||||
| 7 | Identifies the learning requirements about the field, and directs his learning within a lifelong sense of social conscience. | |||||
| 8 | Uses information and communication technologies required by the field at least at an advanced level of Europe Computer Literacy License. | |||||
| 9 | Follows new information relevant with the field and communicates with colleagues using a foreign language (Europe Language Portfolio General Level: B1 Level). | |||||
| 10 | Creates projects supporting solution suggestions to problems in his field with qualified and quantified data; shares them with experts and non-experts. | X | ||||
| 11 | Converts concrete and abstract concepts into creative thinking, innovative and original products, analyzes the acquired information and skills with a critical approach. | X | ||||
| 12 | Is aware of national and international values of art and design, and acts in accordance with ethical values. | X | ||||
| 13 | Has knowledge, equipment, and aesthetic awareness about art culture and history that is necessary for carrying out successful studies related with the discipline. | X | ||||
| 14 | Has enough awareness about the universality of social rights, social justice, quality culture, and protection of cultural values and environment, occupational health and safety. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 2 | 32 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 7 | 4 | 28 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 5 | 2 | 10 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 2 | 2 |
| Prepration of Final Exams/Final Jury | 1 | 3 | 3 |
| Total Workload | 75 | ||