ECTS - Dijital Pazarlama
Dijital Pazarlama (MAN440) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Dijital Pazarlama | MAN440 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses (Group A) |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | This course is designed to teach students about marketing mix elements in digital world. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The aspects of Internet, social media and mobile marketing that are most relevant to the marketing mix for 'Business to Business' (B2B), 'Business to Consumer' (B2C) and 'Not-for-Profit' marketing, communications and PR. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Transforming from Traditional to Digital Values | From the textbook, Chapter 1 |
| 2 | Aligning Digitally With Your Business Strategy; | |
| 3 | Barriers and Considerations | |
| 4 | Case Analysis | |
| 5 | Search Engine Optimization (SEO) | Related Chapter from the Book |
| 6 | Social Media; | Chapter 8 from text book |
| 7 | User Experience and Transformation; | Text Book Chapter 9 |
| 8 | Midterm | |
| 9 | CRM and Retention | Related Chapter from the book |
| 10 | True Personalization and Customer Service; | Chapters 11 and 12 from text book |
| 11 | Case Analysis | |
| 12 | Content Strategy; | Chapter 13 from the book |
| 13 | Presenting the Digital Strategy | Chapter 15 from the text book |
| 14 | Presenting the Digital Strategy | Chapter 15 from the text book |
| 15 | Presentation | |
| 16 | Final Exam |
Sources
| Course Book | 1. Digital Marketing Strategy: An Integrated Approach to Online Marketing, Kigsnorth, S. , 2016 |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 10 |
| Presentation | 1 | 10 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 40 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 60 |
|---|---|
| Percentage of Final Work | 40 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The ability to have and use theoretical and practical information in international trade and logistics | |||||
| 2 | The ability to define problems, as well as to collect, evaluate, analyze, and interpret data, and to devise solutions, making use of the information, skills, and competencies in the field | |||||
| 3 | The ability to perform numerical analyses and research through accessing different resources of information in the field | |||||
| 4 | The ability to take part in intra- and interdisciplinary, or multi-cultural working groups, as well as work individually | |||||
| 5 | The ability to communicate verbally and in writing in English, and to make use of at least 1 foreign language | |||||
| 6 | The ability to act responsibly, and with the awareness in the issues of environmental sensitivity, sustainability, transparency, social responsibility, and ethical values | |||||
| 7 | The ability to read, understand, and interpret the relevant legislation in the field of international trade and logistics, and to see the global, and social effects of practices | |||||
| 8 | The ability to question and interpret the acquired interdisciplinary pieces of information within the framework of the current economic, social, and environmental conjuncture | |||||
| 9 | The ability to stay up to date regarding the local, regional, and global changes in the international trade and logistics, and the supply chain sector; and relevant through improvements on professional competencies and backgrounds, and to devise quick and effective solutions to possible problems through an innovative approach | |||||
| 10 | The ability to track national and international regulations in international trade and logistics, to learn logistic procedures and risk management, to use current instruments of technology and informatics, to analyze and improve processes, to devise new ideas and suggestions, to manage activities for change, and to report and document these processes | |||||
| 11 | - | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 10 | 10 |
| Project | |||
| Report | |||
| Homework Assignments | 1 | 15 | 15 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 20 | 20 |
| Total Workload | 127 | ||