International Marketing (LOG309) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
International Marketing LOG309 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives The main purpose of this course is to give students an adequate understanding of some of the main concepts, theories and the basic background knowledge of international marketing. With a historical and down-to-earth approach and in a multidisciplinary manner, the course is designed to engage students with contemporary marketing issues and enable them to acquire a perspective of contemporary events and to comprehend the link of the study of international marketing to other social sciences.
Course Learning Outcomes The students who succeeded in this course;
  • The students who succeed in this course will be able to define basic marketing concepts
  • Use their knowledge to interpret national and international marketing news and policies
  • Develop an insight through real life experiences
Course Content The dynamics of international markets, international marketing strategies, international market entry strategies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 The Scope and Challenge of international marketing Chapter 1, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 3-28
2 The Dynamics of International Markets Chapter 2, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 29-56
3 Geography and History: The Foundation of Cultural Understanding Chapter 3, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 57-76
4 Cultural Dynamics in International Marketing Chapter 4, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 77-100
5 Business Customs and Practices in International Marketing Chapter 5, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 101-120
6 The International Political and Legal Environment Chapter 6, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 121-148
7 Midterm Exam Midterm Exam
8 Researching International Markets Chapter 7, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 148-176
9 Emerging Markets and Market Behavior Chapter 8, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 177-202
10 Multinational Market Regions and Market Groups Chapter 9, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 203-240
11 International Marketing Strategies Chapter 10, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 240-262
12 International Market Entry Strategies Chapter International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 263-284
13 International Branding Strategies Chapter International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 285-310
14 Exporting, Managing and Logistics Chapter International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 310-328
15 Ethics and Social Responsibility in International Marketing Chapter International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: pp. 329-350
16 Final Exam Final Exam

Sources

Course Book 1. International Marketing, Pervez Ghauri, Philip Cateora, 3rd Edition, Mc Graw Hill, 2010

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project 1 25
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 40
Percentage of Final Work 60
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 The ability to have and use theoretical and practical information in international trade and logistics X
2 The ability to define problems, as well as to collect, evaluate, analyze, and interpret data, and to devise solutions, making use of the information, skills, and competencies in the field X
3 The ability to perform numerical analyses and research through accessing different resources of information in the field X
4 The ability to take part in intra- and interdisciplinary, or multi-cultural working groups, as well as work individually X
5 The ability to communicate verbally and in writing in English, and to make use of at least 1 foreign language X
6 The ability to act responsibly, and with the awareness in the issues of environmental sensitivity, sustainability, transparency, social responsibility, and ethical values X
7 The ability to read, understand, and interpret the relevant legislation in the field of international trade and logistics, and to see the global, and social effects of practices X
8 The ability to question and interpret the acquired interdisciplinary pieces of information within the framework of the current economic, social, and environmental conjuncture X
9 The ability to stay up to date regarding the local, regional, and global changes in the international trade and logistics, and the supply chain sector; and relevant through improvements on professional competencies and backgrounds, and to devise quick and effective solutions to possible problems through an innovative approach X
10 The ability to track national and international regulations in international trade and logistics, to learn logistic procedures and risk management, to use current instruments of technology and informatics, to analyze and improve processes, to devise new ideas and suggestions, to manage activities for change, and to report and document these processes
11 -

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project 1 10 10
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 60