Principles of Marketing (MAN241) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Principles of Marketing MAN241 3. Semester 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Service Courses Taken From Other Departments
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives As globalization continues, business enterprises are gradually becoming marketing enterprises. Main objective is to help students gain analytical thinking ability in this field.
Course Learning Outcomes The students who succeeded in this course;
  • To identify and explain the fundamental concepts of marketing
  • To obtain a general view marketing strategy
  • To analyze the subjects related to the macro and micro environment of marketing
  • To analyze the marketing mix
Course Content Main principles of marketing, strategies, marketing environment, marketing mix, market segmentation and product life cycle.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Marketing concept and new trends
2 Market environment and strategic planning
3 consumer market and consumer behavior
4 Industrial market and international market
5 Market segmentation and target market
6 Positioning
7 Midterm
8 Product classification and product development process
9 Product life cycle and strategies at different stages
10 Price and pricing methods
11 Pricing strategies
12 Promotion and promotion strategies
13 Integrated marketing communication
14 General review
15 Student presentations
16 Final exam

Sources

Course Book 1. Marketing Management, Philip Kotler & Kevin Keller, 2016, Pearson

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 The ability to have and use theoretical and practical information in international trade and logistics X
2 The ability to define problems, as well as to collect, evaluate, analyze, and interpret data, and to devise solutions, making use of the information, skills, and competencies in the field X
3 The ability to perform numerical analyses and research through accessing different resources of information in the field X
4 The ability to take part in intra- and interdisciplinary, or multi-cultural working groups, as well as work individually X
5 The ability to communicate verbally and in writing in English, and to make use of at least 1 foreign language X
6 The ability to act responsibly, and with the awareness in the issues of environmental sensitivity, sustainability, transparency, social responsibility, and ethical values X
7 The ability to read, understand, and interpret the relevant legislation in the field of international trade and logistics, and to see the global, and social effects of practices X
8 The ability to question and interpret the acquired interdisciplinary pieces of information within the framework of the current economic, social, and environmental conjuncture X
9 The ability to stay up to date regarding the local, regional, and global changes in the international trade and logistics, and the supply chain sector; and relevant through improvements on professional competencies and backgrounds, and to devise quick and effective solutions to possible problems through an innovative approach X
10 The ability to track national and international regulations in international trade and logistics, to learn logistic procedures and risk management, to use current instruments of technology and informatics, to analyze and improve processes, to devise new ideas and suggestions, to manage activities for change, and to report and document these processes
11 -

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 10 10
Project
Report
Homework Assignments 1 15 15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 127