International Marketing (MAN416) Course Detail

Course Name	Course Code	Season	Lecture Hours	Application Hours	Lab Hours	Credit	ECTS
International Marketing	MAN416	Area Elective	3	0	0	3	5

Pre-requisite Course(s)
N/A

Course Language	English
Course Type	Elective Courses
Course Level	Bachelor’s Degree (First Cycle)
Mode of Delivery	Face To Face
Learning and Teaching Strategies	Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)	Prof. Dr. Mithat ÜNER
Course Assistants
Course Objectives	Although the world economy has begun to lose its globalization trend against the major problems it has experienced in recent years, the volume of trade between the world countries in 2017 was $ 22.62 trillion. The enterprises are in an intensive search to get share from the international trade cake that is having a historical summit or to increase their share. Students who take international marketing courses will be able to have knowledge about international marketing environment, world trade, globalization, international management theories, emerging markets, analysis of other countries' markets and market entry strategies, international marketing strategies, standardization and adaptation. On the other hand, it is also recommended that students who wish to specialize in international business and to work in a foreign license and internship in another country. In summary; international marketing course, in a country other than Turkey in terms of student plan or a multinational company in Turkey to work in places that would be particularly useful.
Course Learning Outcomes	The students who succeeded in this course; Learning about the basic concepts, related issues, approaches and theories related to international marketing management Conducting environmental analysis by identifying the economic, social, cultural , political, legal and regulatory environmental factors Being able to compare consumers and their buying behavior patterns around the globe Developing foreign market entry modes and strategies Understand the course of marketing mix members in international markets To know the environmental factors that affect the marketing activities of the enterprises in foreign markets
Course Content	Topics related to international marketing, definition of international markets, international marketing strategy and market entry methods, planning, implementing and controlling of product, price, place and promotion strategies for global marketplace

Weekly Subjects and Releated Preparation Studies

Week	Subjects	Preparation
1	International marketing concept and internationalization process
2	International marketing environment: economic environment
3	International marketing environment: cultural environment
4	International marketing environment: technological, political and legal environment
5	Sector and competition analyses in international markets
6	Customer analysis in international markets
7	Competition and positioning strategies in international markets
8	Mid-term exam
9	International marketing research
10	Foreign market entry strategies
11	Product strategies in international markets
12	Pricing strategies in international markets
13	Distribution strategies in international markets
14	Promotion strategies in international markets
15	Organization and control of the international marketing programme
16	Final

Sources

Course Book	1. Dersin kitabı- S.Tamer Çavuşgil, Gary Knight ve John Riesenberger (2017), “International Business”, Global Edition, Fourth Edition, Pearson Education Limited: Essex.

Evaluation System

Requirements	Number	Percentage of Grade
Attendance/Participation	-	-
Laboratory	-	-
Application	-	-
Field Work	-	-
Special Course Internship	-	-
Quizzes/Studio Critics	-	-
Homework Assignments	1	10
Presentation	1	10
Project	-	-
Report	-	-
Seminar	-	-
Midterms Exams/Midterms Jury	1	40
Final Exam/Final Jury	1	40
Toplam	4	100

Percentage of Semester Work	60
Percentage of Final Work	40
Total	100

Course Category

Core Courses	X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

#	Program Qualifications / Competencies	Level of Contribution
#	Program Qualifications / Competencies	1	2	3	4	5
1	The ability to have and use theoretical and practical information in international trade and logistics
2	The ability to define problems, as well as to collect, evaluate, analyze, and interpret data, and to devise solutions, making use of the information, skills, and competencies in the field
3	The ability to perform numerical analyses and research through accessing different resources of information in the field
4	The ability to take part in intra- and interdisciplinary, or multi-cultural working groups, as well as work individually
5	The ability to communicate verbally and in writing in English, and to make use of at least 1 foreign language
6	The ability to act responsibly, and with the awareness in the issues of environmental sensitivity, sustainability, transparency, social responsibility, and ethical values
7	The ability to read, understand, and interpret the relevant legislation in the field of international trade and logistics, and to see the global, and social effects of practices
8	The ability to question and interpret the acquired interdisciplinary pieces of information within the framework of the current economic, social, and environmental conjuncture
9	The ability to stay up to date regarding the local, regional, and global changes in the international trade and logistics, and the supply chain sector; and relevant through improvements on professional competencies and backgrounds, and to devise quick and effective solutions to possible problems through an innovative approach
10	The ability to track national and international regulations in international trade and logistics, to learn logistic procedures and risk management, to use current instruments of technology and informatics, to analyze and improve processes, to devise new ideas and suggestions, to manage activities for change, and to report and document these processes
11	-

ECTS/Workload Table

Activities	Number	Duration (Hours)	Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)	16	3	48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class	14	1	14
Presentation/Seminar Prepration	1	10	10
Project
Report
Homework Assignments	1	15	15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury	1	20	20
Prepration of Final Exams/Final Jury	1	20	20
Total Workload			127