ECTS - International Marketing and Strategies

International Marketing and Strategies (LOJ501) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
International Marketing and Strategies LOJ501 General Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Elective Courses (Group A)
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives
Course Learning Outcomes The students who succeeded in this course;
Course Content The dynamics of international markets, international marketing strategies, market entry methods, international product, distribution, promotion, pricing strategies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation

Sources

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury - -
Toplam 0 0
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses
Supportive Courses X
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Obtaining wide knowledge about both Turkey and Global World Trade along with economics.
2 Increasing skills on trade and logistics by getting modern and current trade and logistics knowledge.
3 Getting current extensive knowledge about international business, global marketing, international distribution, international management, logistics, microeconomics, macroeconomics, international economics and policy, international trade theory, foreign trade regulation, customs procedures, international marketing research and international investment.
4 Getting analytical and conceptual foresight and evaluation skills on international business, international logistics, international economics, international trade.
5 Getting knowledge about logistics, distribution channels and its sub chanelles, wholesaling and retailing, on an international level.
6 Getting opportunity working in current positions and being candidate upper positions in the future along with international trade and logistics field.
7 Getting opportunity to evaluate international business, trade and economics along with global perspective.
8 Getting wide knowledge about export and import transactions and their applications.
9 Improving management skills by the knowledge that is usable in daily life.
10 Getting knowledge about international trade law and regulations.
11 Getting a wider perspective and evaluating opportunities on macro environment of international business.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0