ECTS - E-Business
E-Business (ISL407) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| E-Business | ISL407 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| None |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion. |
| Course Lecturer(s) |
|
| Course Objectives | The course introduces students to a wide range of electronic commerce issues for marketers, as a foundation for continual learning in the dynamic e-commerce environment. The basic aim of this course is, to create an idea for designing their own web pages and to provide the necessary information about using the e-commerce by following the current changes in real life. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Types of e-commerce, business paradigms, fundamental concepts, tools of e-commerce, types of payment, types of infrastructure such as communication, technology and payment infrastructure, current positions of Turkish companies in e-commerce and data storage technologies for e-business. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Course Introduction; Changing face of E-Commerce | Read introductory materials on the evolution of e-commerce and its impact on business. |
| 2 | Overview Of E-Commerce | Study an article on types of e-commerce and fundamental terminology. |
| 3 | E-Commerce Market Mechanisms | Review articles on e-commerce market structures and mechanisms. |
| 4 | Retailing in E-Commerce: Products and Services | Research online retailing and the marketing of products/services. |
| 5 | Consumer Behavior, Customer Service, and Advertising | Read about consumer behavior and digital advertising. |
| 6 | Company-Centric B2B and Collaborative Commerce | Gain knowledge about B2B e-commerce models and collaborative commerce. |
| 7 | Public B2B Exchanges | Conduct case studies on public B2B platforms. |
| 8 | Midterm | Review all covered topics in preparation for the midterm exam. |
| 9 | Intrabusiness, EGovernment, C2C, ELearning | Study intrabusiness e-commerce, e-government, and e-learning. |
| 10 | Mobile Commerce | Research the rise of mobile commerce and its impact on business. |
| 11 | Law, Ethics, and Cyber Crime | Learn about legal and ethical challenges in e-commerce. |
| 12 | Payments and Order Fulfillment | Work on online payment systems and order fulfillment processes. |
| 13 | E-Strategy, Internet Communities, and Global EC | Research e-strategy development and global e-commerce. |
| 14 | Building E-Commerce Application and Infrastructure, Presentations | Learn the basics of building e-commerce infrastructure and prepare project presentations. |
| 15 | Project Presentations | Complete and practice project presentations. |
| 16 | Final Exam | Review all course topics and prepare for the final exam. |
Sources
| Course Book | 1. Erkayhan, M. (2021). E-Başla: E-Ticaret ve E-ihracat Başlangıç Rehberi, ISBN: 9786057018328 |
|---|---|
| Other Sources | 2. Yamamoto, G. T. (2020). E-Ticaret: Kavramlar, Gelişim ve Uygulamalar. ISBN: 978-6054613-64-9. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 1 | 20 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 40 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 60 |
|---|---|
| Percentage of Final Work | 40 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Having the conceptual and applied knowledge about the basic functions of the business and gaining the ability to use the knowledge | |||||
| 2 | To be able to diagnose the problems related to the field of business, to use scientific approaches effectively in the solution of problems and decision-making processes. | X | ||||
| 3 | To be able to reveal and analyze the environmental, social, global effects and legal consequences of the applications related to the basic functions of the business. | |||||
| 4 | To be able to analyze information and reports that concern businesses at the national, regional and global level, to set strategic goals according to the results obtained | |||||
| 5 | Gain the ability to use, report and interpret Business Information Systems and sub-modules required by business management | X | ||||
| 6 | Planning necessary activities such as starting a new business with innovative and creative thinking and taking risks for the sustainability of the business, finding resources, making market analysis, preparing a business plan, and using the learned information in this direction. | |||||
| 7 | Being aware of the fact that the research and learning process continues throughout life, to be able to follow the scientific and technological developments related to the business, to support oneself and the organization in innovation and continuous development. | X | ||||
| 8 | To have the necessary leadership and managerial skills to achieve business objectives effectively and efficiently. | |||||
| 9 | To be able to conduct scientific research in the field of business and report the results of the research to be used in managerial decision-making processes. | |||||
| 10 | To be able to transfer information about the field of business using effective verbal, written and visual communication methods in the language of learning and professional English | |||||
| 11 | To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values | |||||
| 12 | Working effectively with different disciplines or multicultural teams, taking responsibility, making risk analysis, adapting to change, critical thinking and using initiative in problem solving | X | ||||
| 13 | . | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 2 | 28 |
| Presentation/Seminar Prepration | |||
| Project | 1 | 14 | 14 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 10 | 10 |
| Prepration of Final Exams/Final Jury | 1 | 25 | 25 |
| Total Workload | 125 | ||