ECTS - E-Business
E-Business (LOG409) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| E-Business | LOG409 | Area Elective | 3 | 0 | 0 | 3 | 6 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | The course introduces students to a wide range of electronic commerce issues for marketers, as a foundation for continual learning in the dynamic e-commerce environment. The basic aim of this course is, to create an idea for designing their own web pages and to provide the necessary information about using the e-commerce by following the current changes in real life. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Types of e-commerce, business paradigms, fundamental concepts, tools of e-commerce, types of payment, types of infrastructure such as communication, technology and payment infrastructure, current positions of Turkish companies in e-commerce and data storage technologies for e-business. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Course Introduction; Changing face of E-Commerce | Chapter 1 pp.3-39 |
| 2 | Overview Of E-Commerce | Chapter 2 pp. 51- 80 Bölüm 3 pp.103- 114 |
| 3 | E-Commerce Market Mechanisms | Chapter 4 pp.192- 222 |
| 4 | Retailing in ECommerce: Products and Services | Chapter 8 pp. 412- 480 |
| 5 | Consumer Behavior, Customer Service, and Advertising | Chapter 9 pp.481- 498 |
| 6 | Company-Centric B2B and Collaborative Commerce | Chapter 5 pp.259- 281 Chapter 12 pp. 690- 699 |
| 7 | Midterm Exam | |
| 8 | Public B2B Exchanges | Chapter 4 pp. 229- 244 Chapter 7 pp. 394- 407 |
| 9 | Intrabusiness, EGovernment, C2C, ELearning | Chapter 6 pp. 372- 376 |
| 10 | Mobile Commerce | http://sosyalmedya.co/en/mobile-commerce-report/, Mobile Commerce A-Z: How Turkish Commerce Evolves with Mobile [REPORT] |
| 11 | Law, Ethics, and Cyber Crime | Thomas Hoeren, “Law, ethics and Electronic Commerce”, International Review of Informationa Ethics, vol.3, 6/2005. |
| 12 | Payments and Order Fulfillment | Chapter 8 pp. 443- 464 |
| 13 | E-Strategy, Internet Communities, and Global EC | Chapter ss. 319-329 case study |
| 14 | Building E-Commerce Application and Infrastructure | Class Discussion and student presentations |
| 15 | Application and Presentations | Student Presentations |
| 16 | Final Exam |
Sources
| Course Book | 1. Chaffey, Dave, E-Business and E-commerce Management: Strategy, implementation and practice, 4th edition, Prentice hall, 2012 |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 15 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 10 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 45 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 55 |
|---|---|
| Percentage of Final Work | 45 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Having the conceptual and applied knowledge about the basic functions of the business and gaining the ability to use the knowledge | |||||
| 2 | To be able to diagnose the problems related to the field of business, to use scientific approaches effectively in the solution of problems and decision-making processes. | |||||
| 3 | To be able to reveal and analyze the environmental, social, global effects and legal consequences of the applications related to the basic functions of the business. | |||||
| 4 | To be able to analyze information and reports that concern businesses at the national, regional and global level, to set strategic goals according to the results obtained | |||||
| 5 | Gain the ability to use, report and interpret Business Information Systems and sub-modules required by business management | |||||
| 6 | Planning necessary activities such as starting a new business with innovative and creative thinking and taking risks for the sustainability of the business, finding resources, making market analysis, preparing a business plan, and using the learned information in this direction. | |||||
| 7 | Being aware of the fact that the research and learning process continues throughout life, to be able to follow the scientific and technological developments related to the business, to support oneself and the organization in innovation and continuous development. | |||||
| 8 | To have the necessary leadership and managerial skills to achieve business objectives effectively and efficiently. | |||||
| 9 | To be able to conduct scientific research in the field of business and report the results of the research to be used in managerial decision-making processes. | |||||
| 10 | To be able to transfer information about the field of business using effective verbal, written and visual communication methods in the language of learning and professional English | |||||
| 11 | To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values | |||||
| 12 | Working effectively with different disciplines or multicultural teams, taking responsibility, making risk analysis, adapting to change, critical thinking and using initiative in problem solving | |||||
| 13 | . | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | 1 | 25 | 25 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 30 | 30 |
| Prepration of Final Exams/Final Jury | 1 | 40 | 40 |
| Total Workload | 143 | ||