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1) Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
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2) Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
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3) Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
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4) Students obtain knowledge about the use of new media tools both theoretically and practically.
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5) Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
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6) Students obtain knowledge about the organizational communications structures.
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7) Students obtain knowledge about various strategies of crisis management.
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8) Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
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9) Students obtain knowledge about ethical principles and values of public relations and advertising.
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10) Students obtain knowledge about legal regulations of both communication law and advertising.
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11) Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
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12) Students learn how to work in teamwork for PR and advertising researches and practices.
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13) Students learn how to prepare and conduct various communicational activities of various organizations.
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14) Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches
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15) Students learn how to plan and conduct media and advertising campaigns.
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16) Students learn how to use digital communication tools effectively and design a product.
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17) Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
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18) Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
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19) Students have the capacity of following the latest developments at national and global levels.
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20) Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
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21) Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
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22) Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
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23) Students have the capacity of forming and practicing brand management strategies.
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24) Students have the capacity of dealing with the possible risks in organizations.
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