ECTS - - Public Relations and Advertising

Compulsory Departmental Courses

ENG201 - English for Academic Purposes III (3 + 0) 3

Advanced reading and writing skills, applying critical reading skills and strategies, identifying the organization of a reading text, main ideas of the texts, and the author?s main purpose, summarizing a given text, outlining and writing an argumentative essay.

ENG202 - English for Academic Purposes IV (3 + 0) 3

Preparing and writing research reports and delivering effective oral/written informative and persuasive presentations; gathering information, organizing data, outlining, using appropriate techniques in presentation and delivering for a maximum impact, using visual aids and citation effectively.

ENG301 - English for Occupational Purposes I (3 + 0) 3

Job-related communication skills;the functions such as describing relationships at work,discussing performance reviews and giving feedback,discussing plans and arrangements,using social media for professional communication,discussing on recruitment tests and job interviews,presenting a service or product,writing reviews on websites

HIST112 - Principles of Atatürk and History of Turkish Revolution II (in English) (2 + 0) 2

War of Independence; Lausanne Treaty; declaration of the Republic; removal of sultanic rule and caliphate; Atatürk`s revolutions; establishment of national economy; Second World War, before and after; Turkish Republic after 1960.

PR120 - Introduction Social Psychology (3 + 0) 5

Basic concepts in the major areas of social psychology; perception of people and events, attitudes and social influence; social interaction and relationships.

PR128 - Art, Culture and Communication (3 + 0) 4.5

This course examines and analyses the mass culture and popular culture.

PR221 - Research Design (2 + 1) 6

This course will enhance and strengthen your understanding of social science as a mode of inquiry. It will provide an essential foundation for the basic knowledge that you will use in your other courses, especially when you prepare a homework.

PR222 - Research Application and Evaluation (0 + 3) 6

PR223 - PR and Advertising Theory and Practice (3 + 0) 6

The course develops a mix of theoretical and practical skills, from media relations to global promotional strategies. PR aand advertising is taught within a corporate and marketing communications context.

PR224 - Computer Literacy in Communication (0 + 3) 6

Fundamentals of information systems, system and application software. Input, processing, storage, output and communication. Exploring the windows environment. Networking and communication. Internet applications. Use of applications software: word processing, and creating presentations, integrating and sharing information between applications.

PR227 - Essentials of Visual Design (2 + 1) 5

This course includes the topics about; the media production, production management, analog and digital technologies, scriptwriting, lightining and audio, camera, editing, graphic and effects

PR320 - Public Relations and Media Relations (3 + 0) 7

Essential knowledge about media relations.

PR321 - Professional Ethics (3 + 0) 7

Social responsibility, public interest, thuth and objectivity.

PR326 - Advertising Design and Applications II (0 + 3) 5

This course aims to teach the art of two-dimensional visual communication and to give students the skill to put what they learn to work by using image-processing software

PR331 - Advertising Design and Applications I (0 + 3) 5

The principles and practice of advertising; advertising and social responsibility, advertising background, planning and strategy, advertising media and creative side of advertising.

PR420 - Current Debates in PR and Advertising (3 + 0) 8

A critical understanding of nature of PR and advertising as integrated parts of capitalist industrial structure and mind and behavioral management system.

PR421 - Advanced Graphic Design (0 + 3) 5

The principles and practice of advertising; advertising and social responsibility, advertising background, planning and strategy, advertising media and creative side of advertising.

PR434 - New Media Debates (3 + 0) 5

Internet and its reflection on society.

PR437 - Media and Social Representation (3 + 0) 8

How is identity formed, maintained, and represented; how can identity be understood through an historical perspective; how do individuals use traditional and new media to reflect their identities; how does popular culture inform personal displays of identity.

Elective Courses

- Area Elective (3 + 0) 5

PR-AE2FA1 - Departmental Elective (0 + 0) 5

PR-AE2FA2 - Departmental Elective (0 + 0) 5

PR-AE2SP1 - Departmental Elective (0 + 0) 5

PR-AE2SP2 - Departmental Elective (0 + 0) 5

PR-AE2SP3 - Departmental Elective (0 + 0) 5

PR-AE3FA1 - Departmental Elective (0 + 0) 5

PR-AE3FA2 - Departmental Elective (0 + 0) 5

PR-AE3FA3 - Departmental Elective (0 + 0) 5

PR-AE3SP1 - Departmental Elective (0 + 0) 5

PR-AE3SP2 - Departmental Elective (0 + 0) 5

PR-AE3SP3 - Departmental Elective (0 + 0) 5

PR-AE4FA1 - Departmental Elective (0 + 0) 5

PR-AE4FA2 - Departmental Elective (0 + 0) 5

PR-AE4SP1 - Departmental Elective (0 + 0) 5

PR-AE4SP2 - Departmental Elective (0 + 0) 5

PR-AE4SP3 - Departmental Elective (0 + 0) 5

PR-GE4FA1 - Non-Departmental Elective (0 + 0) 4

PR225 - Structures and Management in Communication (3 + 0) 5

In this lecture, contemporary media structures and the forms of management are examined.

PR230 - Organizational Communication (3 + 0) 5

Organization, the nature of organizational communication will be evaluated.

PR232 - Digital Photography Practicum (0 + 3) 5

This course is an introduction to the technical, aesthetic and conceptual aspects of the medium of photography. The course aims at teaching basic photography concepts such as visual composition, framing, technical elements and manual operation basics. Participants will take part in the technical and creative process of various types of photographic production with hands on experience.

PR234 - News Writing (3 + 0) 5

Basic content of the course includes The control of communication and communication relations; Legal regulations of public and private media systems; Development of basic communication rights and responsibilities in society and law; Development of regulations related with communication in Turkey

PR235 - Art History (3 + 0) 5

The content of the course includes the art from past to present and the kinds of art which were created by shaping the material. During this course the meaning and importance of the art, the concept and literature about the history of art are introduced. The appearance and development of various artistic decorations such as architecture, sculptor,

PR237 - Introduction to Photography (3 + 0) 5

The basic shooting techniques The photographical approaches to a subject The language of the photography The advertising photography and photojournalism Ethics of the photography and the photographer

PR241 - PR and Advertising in New Media (3 + 0) 5

The debates/discussions about the Internet as a commercial business and the nature of its impact on society and culture.

PR248 - International PR and Advertising (3 + 0) 5

This course will cover major concepts and issues in international and cross cultural advertising and public relations campaign planning.

PR323 - Introduction to Text Writing (0 + 0) 5

First, we emphasize information. The major purpose of writing for the mass media is to present information. Second, one of the purposes of this course is to teach you how to write in a professional environment. That is, we want you to understand what the demands of professionalism are and what you will need to meet those demands. Third, writing in

PR324 - Communication Strategies and Organizations (3 + 0) 5

Definitions and types of organizations; the flow and nature of communication in and between organizations; organizations, inter-organizational communication, communication problems and solutions with the organization's consumer, customer, audience, member; considering the organization as a communication system; organizational theories; techniques for evaluating organizational communication.

PR325 - Basics of Communication Campaign Planning (0 + 3) 5

ourse will start with exploring the new marketing environment, and general thorough understanding of the entire advertising campaign process. Then according to the campaign process outline, the topics “situation analysis”, “the target market profile”, “objectives”, “marketing communication strategy”, “tactics”, “communication assessments” and “presentation” will be discussed.

PR328 - The Analysis of Advertising Communication (1 + 2) 5

The principles and practice of advertising.

PR332 - PR and Advertising Criticism (3 + 0) 5

Readings, mostly articles published in the last few years in the leading academic journals in the field of PR, the sources of public relations as an academic discipline and profession, the theories discussed in the field of public relations, modernity-postmodernity, globalization, ethics, social media, dialogue and gender issues will be discussed with the participation of students in the course.

PR336 - Web Design (0 + 3) 5

Dream weaver and applications

PR337 - Media Relations in Public Relations (3 + 0) 5

Types and tools of media relations, the role of media for providing a strong public relations activities.

PR342 - Ethics in PR and Advertising (3 + 0) 5

The control of communication and communication relations; Legal regulations of public and private media systems; Development of basic communication rights and responsibilities in society and law; Development of regulations related with communication in Turkey.

PR422 - Current Issues in Communication Policies (3 + 0) 5

To provide students a comprehensive understanding of and discussions about (mass) communication policies.

PR423 - Organisational Policies and Working Conditions (3 + 0) 5

This lecture gives an overview of working conditions, job quality, workers? health and job sustainability in the media and communications sector.

PR424 - Communication and Crisis Management (1 + 0) 5

Crisis planning, communication and management.

PR425 - Political Communication (3 + 0) 5

Evaluating the communication studies carried out by political parties, evaluating the communication studies carried out by political parties, revealing the importance of communication in politics by addressing political communication with mainstream and critical dimensions in the historical development process.

PR428 - Globalization and International Communication (0 + 3) 5

What globalization and international communication are, what forces are driving them, and what we can or want to do about it.

PR429 - Video Production Applications I (0 + 3) 5

Nonfiction field production

PR430 - Journalism Practicum II (0 + 3) 5

This course starts with the definitions and the functions of the concepts and the tools of the journalism. Then it continues with the applications. During the period, the texts as news, article, comment article, reportage are written (or produces), and the images which are accompany to the texts are supplied (or produced). Throughout the semester,

PR433 - Production Policies and Public Choices (3 + 0) 5

Exploring the relationship between media product production policies and public choices.

PR435 - Journalism Practicum I (0 + 3) 5

PR438 - Video Production Applications II (3 + 0) 5

Nonfiction field production.

PR439 - Digital Editing (0 + 0) 5

The basic background for text, image, motion graphics, sound and animations will be evaluated depthly.

PR440 - Politicial and Social Structure of Turkey (3 + 0) 5

This course will focus on the controversial and salient areas of Turkey's social structure. Accordingly the course will start with the basics of social structure in general. Then our focus will shift to the societal and political forces at work in Turkey. After that we will concentrate on various interrelated concepts of Turkish politics and societ

PR442 - Advanced Project Planning and Applications (0 + 3) 5

Basic principles of the project planning in communication sectors