ECTS - Media and Social Representation
Media and Social Representation (PR437) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Media and Social Representation | PR437 | 3 | 0 | 0 | 3 | 8 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | N/A |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Observation Case Study. |
| Course Lecturer(s) |
|
| Course Objectives | The purpose of this lecture is to analise the subject social representation. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | How is identity formed, maintained, and represented; how can identity be understood through an historical perspective; how do individuals use traditional and new media to reflect their identities; how does popular culture inform personal displays of identity. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction | |
| 2 | Media Effects and Visual Culture | Turkle, Sherry. Life on the Screen: Identity in the Age of the Internet. Ch 10, “Identity Crisis.” p.255-269 |
| 3 | Forms of media: Telephone and radio | Mcluhan, Marshall. Understanding Media: The Extensions of Man. “The Telephone: Sounding Brass or Tinkling Symbol?” p.265-274. |
| 4 | Forms of Media: Newspaper and print | Anderson, Benedict. Imagined Communities. Ch. 2, “Cultural Roots.” p.22-36 Mcluhan, Marshall. Understanding Media: The Extensions of Man. “The Printed Word: Architect of Nationalism” p.170-178. |
| 5 | Forms of Media: Photography | Mcluhan, Marshall. Understanding Media: The Extensions of Man. “The Photograph: Brothels-Without-Walls” p.188-202. |
| 6 | Forms of Media: Film | Mcluhan, Marshall. Understanding Media: The Extensions of Man. “Movies: The Reel World” p.284-296. |
| 7 | Forms of Media: Television | Williams, Raymond. Electronic Media and Technoculture. “The Technology and the Society.” P.35-50 |
| 8 | Midterm | |
| 9 | Case Studies in Media and Race | Means Coleman, Robert R. “Black Sitcom Portrayals.” Gender, Race, and Class in Media p.79-88. |
| 10 | Case Studies in Media, Gender, and Sexuality | Turkle, Sherry. Life on the Screen: Identity in the Age of the Internet. Ch 8, “Tinysex and Gender Trouble.” |
| 11 | Case Studies in Media, Beauty, and the Body | Mirzoeff, Nicholas. An Introduction to Visual Culture. “Net Life”; “Virtual Bodies” p.111-114; 116-123. |
| 12 | Computers and the Internet: Gaming and Second Lives | Turkle, Sherry. Life on the Screen: Identity in the Age of the Internet. Ch. 7, “Aspects of the Self.” p.177-209 |
| 13 | Computers and the Internet: Virtual Social Networking | Meyrowitz, Joshua. No Sense of Place. Ch. 8, “New Group Identities.” p.131-149. |
| 14 | Computers and the Internet: Mixed Media, Hybridized Identities | Meyrowitz, Joshua. No Sense of Place. Ch. 15, “Where Have We Been, Where Are We Going?” p.307-329. |
| 15 | Final Exam |
Sources
| Course Book | 1. Lind, R. A. (Ed.), (2016). Race and Gender in Electronic Media: Content, Context, Culture. New York, NY: Routledge |
|---|---|
| 2. Griffin, M. (2009). Communication: A First Look at Communication Theory. Boston: McGrawHill. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 20 |
| Presentation | 1 | 10 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 35 |
| Toplam | 5 | 100 |
| Percentage of Semester Work | 100 |
|---|---|
| Percentage of Final Work | 0 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | X | ||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | X | ||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | X | ||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | X | ||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | X | ||||
| 6 | Students obtain knowledge about the organizational communications structures. | X | ||||
| 7 | Students obtain knowledge about various strategies of crisis management. | X | ||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | X | ||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising. | X | ||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | X | ||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | X | ||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | X | ||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | X | ||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches | X | ||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | X | ||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | X | ||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | X | ||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | X | ||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | X | ||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | X | ||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | X | ||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | X | ||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | X | ||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 5 | 70 |
| Presentation/Seminar Prepration | 1 | 25 | 25 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | 5 | 1 | 5 |
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 20 | 20 |
| Total Workload | 188 | ||