| 1 |
Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. |
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| 2 |
Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. |
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| 3 |
Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. |
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| 4 |
Students obtain knowledge about the use of new media tools both theoretically and practically. |
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| 5 |
Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. |
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| 6 |
Students obtain knowledge about the organizational communications structures. |
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| 7 |
Students obtain knowledge about various strategies of crisis management. |
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| 8 |
Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. |
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| 9 |
Students obtain knowledge about ethical principles and values of public relations and advertising. |
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| 10 |
Students obtain knowledge about legal regulations of both communication law and advertising. |
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| 11 |
Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. |
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| 12 |
Students learn how to work in teamwork for PR and advertising researches and practices. |
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| 13 |
Students learn how to prepare and conduct various communicational activities of various organizations. |
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| 14 |
Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches |
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| 15 |
Students learn how to plan and conduct media and advertising campaigns. |
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| 16 |
Students learn how to use digital communication tools effectively and design a product. |
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| 17 |
Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. |
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| 18 |
Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. |
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| 19 |
Students have the capacity of following the latest developments at national and global levels. |
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| 20 |
Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. |
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| 21 |
Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. |
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| 22 |
Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. |
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| 23 |
Students have the capacity of forming and practicing brand management strategies. |
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| 24 |
Students have the capacity of dealing with the possible risks in organizations. |
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