Color in Product Design (EUT381) Course Detail

Course Name	Course Code	Season	Lecture Hours	Application Hours	Lab Hours	Credit	ECTS
Color in Product Design	EUT381	Area Elective	1	2	0	2	3

Pre-requisite Course(s)
N/A

Course Language	Turkish
Course Type	Area Elective Course
Course Level	Bachelor’s Degree (First Cycle)
Mode of Delivery	Face To Face
Learning and Teaching Strategies	Lecture, Discussion, Drill and Practice.
Course Coordinator
Course Lecturer(s)	Instructor Ayça Kınık
Course Assistants
Course Objectives	To help students to comprehend the important role of color in the product design process, to transfer basic infrastructural knowledge which will help students to develop their point of view, while doing this; emphasizing color-light-form-space relationship and make them get familiar with the terminology of this discipline. Through trial and error, to make students integrate color phenomenon to their personal development process.
Course Learning Outcomes	The students who succeeded in this course; Becomes competent in using color consciously and solely to create a design language on the form Considers color phenomenon and color knowledge beginning from the initial phases of the design process. Becomes able to reflect psychological effects of the colors on product design Acquires theoretical knowledge about color perception Becomes able to use international color terminology.
Course Content	Basic color knowledge, natural facts related to color, color-light relationship, compositional characteristics of color, the effects it creates, visual, aesthetic, psychological and perceptual characteristics of color, perception of color with five senses, trends in color, color perception and effects in space, color and culture interaction.

Weekly Subjects and Releated Preparation Studies

Week	Subjects	Preparation
1	Introduction to color phenomenon, explanation of how and why the course will be taught.
2	Color basics, color circle, color systems, (introduction to international terminology such as hue, value, chroma etc.)
3	Harmony ; its definition and examination of it with color combinations, color circle homework assignment submission.
4	Harmony of the color forms, ‘color triangle’
5	Contrast: its definition and its examination with color combinations, ‘Color triangle’ homework assignment submission
6	'The role of perception’ in color
7	‘Perception’ in color, non-visual color perception (5 senses)
8	Color psychology (biological reactions, symbolism)
9	Color psychology, approval of the product selections for the first project
10	Presentation of the first project
11	Subject selection for the final project
12	Final project; 1 stage brain storming presentation, defining design problem, critiques
13	Final project : 2. Step, presentation of the initial sketches, critiques
14	Final project: 3. Step, presentation of the developed sketches, color mock-up, submission of a 2-page report explaining the hows and whys of the color approaches, critiques.
15	Final project: 4. Step. Final presentation, color final model presentation; submission of a 2-page report explaining the hows and whys of the color approaches; if any, revised report presentation
16	Final Jury

Sources

Other Sources	1. Lınton, Harold. 1995. Color in Architecture, Itten, Johannes. 1970. The Elements of Color,Germany Birren ,Faber. 1987 . Principles of Color, USA Fisher, M. P., & Zelanski, P. (1994). Color.
	2. Mahnke, F. H. (1996). Color, environment, and human response: an interdisciplinary understanding of color and its use as a beneficial element in the design of the architectural environment. John Wiley & Sons.
	3. Kueppers, H. (1982). The basic law of color theory. Barron's. Albers, J. (1975). Interaction of color. Yale University Press. Swirnoff, L. (2003). Dimensional Colour. WW Norton & Company.

Evaluation System

Requirements	Number	Percentage of Grade
Attendance/Participation	15	10
Laboratory	-	-
Application	2	30
Field Work	-	-
Special Course Internship	-	-
Quizzes/Studio Critics	-	-
Homework Assignments	2	10
Presentation	-	-
Project	1	25
Report	-	-
Seminar	-	-
Midterms Exams/Midterms Jury	-	-
Final Exam/Final Jury	1	25
Toplam	21	100

Percentage of Semester Work	75
Percentage of Final Work	25
Total	100

Course Category

Core Courses
Major Area Courses
Supportive Courses	X
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

#	Program Qualifications / Competencies	Level of Contribution
#	Program Qualifications / Competencies	1	2	3	4	5
1	To be able to define a creative problem in the focus of design, to develop ideas for solution, to think critically and to synthesize the acquired knowledge to create design solutions		X
2	To have the competence to present the comprehensive and in-depth knowledge gained in the design discipline effectively and confidently in academic platforms			X
3	To have the ability to manage design projects effectively from the initial idea stage to the implementation		X
4	To identify the required research in the field of design, to use the appropriate research methods and techniques, and to interpret and incorporate research results into the design process.		X
5	To have the ability to put theoretical design knowledge into practice and to produce innovative solutions				X
6	To be able to communicate verbally and in writing in international environments and to follow the design-oriented agenda
7	To be able to take an active role in both individual and team-based projects and to be able to lead and manage these projects
8	To be aware of the socio-cultural, socio-economic and environmental contexts and differences, and to consider the interests of people, society and the environment
9	To have knowledge and understanding of sustainability principles and standards in the field of design
10	To evaluate the knowledge and skills in the field of design with an approach that can produce critical, counter thesis and synthesis	X
11	To have knowledge and understanding of the necessary intellectual, discursive, scientific, technological, technological, aesthetic, artistic, historical and cultural infrastructure for the field				X
12	To be aware of the changing contexts and requirements in the field of design and to have the motivation and competence for lifelong learning			X
13	To have knowledge and understanding of the legal framework and standards, corporate and ethical values related to the field
14	To have the ability to express design ideas in two and three dimensions using written and visual presentation techniques and tools including information technologies and artificial intelligence applications				X
15	To learn the materials, production technologies and software within the scope of Industrial Design and to use them in the design process

ECTS/Workload Table

Activities	Number	Duration (Hours)	Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)	16	3	48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration	1	3	3
Project
Report
Homework Assignments	2	2	4
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury	1	10	10
Prepration of Final Exams/Final Jury	1	10	10
Total Workload			75