ECTS - Entrepreneurial World of Contemporary Art

Entrepreneurial World of Contemporary Art (ART269) Course Detail

Course Name	Course Code	Season	Lecture Hours	Application Hours	Lab Hours	Credit	ECTS
Entrepreneurial World of Contemporary Art	ART269	Fall and Spring	3	0	0	3	4

Pre-requisite Course(s)
N/A

Course Language	English
Course Type	Elective Courses
Course Level	Bachelor’s Degree (First Cycle)
Mode of Delivery	Face To Face
Learning and Teaching Strategies	Lecture, Discussion.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives	Networking in the Contemporary Art Industry across the World and Turkey, Expression of Organizational Form, Explaining How Institutions and Organizations Direct the Art with Socio-political Impacts of the Freelance Artists, Showing the Socio-economic Perspective of the Global Organization of Art, Opening up the Horizon for Producing Creative Entrepreneurship Ideas in the Essential Fields, Raising Awareness about the Power of the Communication with Global Investors in the Business World through Art.
Course Learning Outcomes	The students who succeeded in this course; - Acknowledge the term of contemporary art and the role of the artist in production, in the whole range of meaning - Understand the global organization of art and its economic strength - Know that the artworks are considered one of the best investment objects - Learn the role of art historians, curators, art dealers and other participants of the business world for art market beyond artists, - Know the socio-economic impacts of the contemporary art activities in the urban scale and the urban community - Learn the importance of the essential service industry from different fields in the national and international art events and developing entrepreneur ideas.
Course Content	The function and global organisation of contemporary art, which are considered as one of the most important investment tools in the world by international institutions, the socio-economic dimension of the events and the relationship between the world of art: collector, sponsor, and entrepreunership.

Weekly Subjects and Releated Preparation Studies

Week	Subjects	Preparation
1	Information about the Course. Art-Contemporary Art Terms: Historical Process.
2	Historical Relations of Art and Money; Art Markets during the ancient time; Development of World Exhibitions and participation of Ottoman Empire; Examples from 19th and 20th Century.
3	From Avant-Garde Art to the Art Industry; Developments of the 20th Century Art.
4	Globalization in Art Trade; Freelance Artists-Art Industry Art as an Object of Desire and Investment Tool.
5	Economic Dimension of Contemporary Art, examples from World and Turkey, Government Funding for Art and Culture Investments and Entrepreneurship.
6	Gatekeeper: Artwork Selectors, Urban Culture, Art Production, Galleries, Auctions, Curators, Art Historians, Art Directors and Other Professions in the Art Market.
7	Collections of the Banks and Companies, Private Museums; National and International Art Institutions: Art Patrons/Art Investor Companies, Sponsors of the Art
8	Art Fairs in the 20th Century: From Art Basel to Art Miami and Hong Kong, Dubai; Contemporary Vienna , Armory New York, Contemporary Istanbul, ArtAnkara, Frieze London, Fiac, Paris, Madrid, Lisbon, Torino etc.
9	Art Biennials and Development; Socio-economic Impacts for the Cities: Venice Biennale, Documenta Kassel, Paris, Berlin
10	Biennials in Turkey and Urban Economy: Istanbul, Canakkale, Sinop.
11	Triennials, Youth Art Events: Milan, Echigo-Tsumari Art, Oslo Architecture Triennial, Yokohama, Students Triennials
12	Art in the Digital Age and Art Market
13	Presentations
14	Presentations
15	Presentations
16	Final Exam

Sources

Other Sources	1. Adorno, T. W. (2001) The Culture Industry: Selected Essays on Mass Culture. (2nd New Edition). J. M. Bernstein (Ed.), Routledge: Taylor & Francis Group.
	2. Adorno, T. W. (2008). Kültür Endüstrisi Kültür Yönetimi. Nihat Ülner (Trans.). İstanbul: İletişim Yayınları.
	3. Artun, A. (2015). Çağdaş Sanatın Örgütlenmesi. İstanbul: İletişim Yayınları.
	4. Baudrillard, J. (2014). Sanat Komplosu; Yeni Sanat Düzeni ve Çağdaş Estetik 1. İstanbul: İletişim Yayınları.
	5. Haacke, H. (2006). Müzeler- Bilinç Yöneticileri, Sanatçı Müzeleri. Ali Artun (Ed.). İstanbul: İletişim Yayınları.
	6. Haacke, H. (2006). Sergilenmeye Uygun Sanat, Sanatçı Müzeleri. Ali Artun (Ed.). İstanbul: İletişim Yayınları.
	7. Leuthold, M. S. (2011). Cross-cultural Issues in Art: Frames for Understanding. Routledge: Taylor & Francis Group.
	8. Stallabrass, J. (2009). Sanat A.Ş.: Çağdaş Sanat ve Bienaller, Esin Soğancılar (Trans.). İstanbul: İletişim Yayınları.
	9. Thompson, D. (2008). The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art. London: Aurum Press.
	10. Thompson, D. (2011). Sanat Mezat; 12 Milyon Dolarlık Köpek Balığı -Çağdaş Sanatın ve Müzayede Evlerinin Tuhaf Ekonomisi, Renan Akman (Trans.). İstanbul: İletişim Yayınları.
	11. Thornton, S. (2009). Seven Days in The Art World. London: Granta Books
	12. Tomlinson, John (2004): Küreselleşme ve Kültür, Çeviren: Arzu Eker, İstanbul: Ayrıntı Yayınları.
	13. Wu, C-T. (2002). Kültürün Özelleştirilmesi; 1980’ler Sonrasında Şirketlerin Sanata Müdahalesi. İstanbul: İletişim Yayınları.
	14. Tomlinson, J. (2004). Küreselleşme ve Kültür. Arzu Eker (Trans.). İstanbul: Ayrıntı Yayınları.
	15. Tüzel, M., Gen, E. Sanat Hayat Dizisi. İstanbul: İletişim Yayınları.
	16. Yardımcı, S. (2014). Kentsel Değişim ve Festivalizm: Küreselleşen İstanbul’da Bienal. İstanbul: İletişim Yayınları.

Evaluation System

Requirements	Number	Percentage of Grade
Attendance/Participation	-	-
Laboratory	-	-
Application	-	-
Field Work	-	-
Special Course Internship	-	-
Quizzes/Studio Critics	-	-
Homework Assignments	2	40
Presentation	1	30
Project	-	-
Report	-	-
Seminar	-	-
Midterms Exams/Midterms Jury	-	-
Final Exam/Final Jury	1	30
Toplam	4	100

Percentage of Semester Work	70
Percentage of Final Work	30
Total	100

Course Category

Core Courses	X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

#	Program Qualifications / Competencies	Level of Contribution
#	Program Qualifications / Competencies	1	2	3	4	5
1	To be able to define a creative problem in the focus of design, to develop ideas for solution, to think critically and to synthesize the acquired knowledge to create design solutions
2	To have the competence to present the comprehensive and in-depth knowledge gained in the design discipline effectively and confidently in academic platforms
3	To have the ability to manage design projects effectively from the initial idea stage to the implementation
4	To identify the required research in the field of design, to use the appropriate research methods and techniques, and to interpret and incorporate research results into the design process.
5	To have the ability to put theoretical design knowledge into practice and to produce innovative solutions
6	To be able to communicate verbally and in writing in international environments and to follow the design-oriented agenda
7	To be able to take an active role in both individual and team-based projects and to be able to lead and manage these projects
8	To be aware of the socio-cultural, socio-economic and environmental contexts and differences, and to consider the interests of people, society and the environment
9	To have knowledge and understanding of sustainability principles and standards in the field of design
10	To evaluate the knowledge and skills in the field of design with an approach that can produce critical, counter thesis and synthesis
11	To have knowledge and understanding of the necessary intellectual, discursive, scientific, technological, technological, aesthetic, artistic, historical and cultural infrastructure for the field
12	To be aware of the changing contexts and requirements in the field of design and to have the motivation and competence for lifelong learning			X
13	To have knowledge and understanding of the legal framework and standards, corporate and ethical values related to the field
14	To have the ability to express design ideas in two and three dimensions using written and visual presentation techniques and tools including information technologies and artificial intelligence applications
15	To learn the materials, production technologies and software within the scope of Industrial Design and to use them in the design process

ECTS/Workload Table

Activities	Number	Duration (Hours)	Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)	16	3	48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class	6	2	12
Presentation/Seminar Prepration	1	10	10
Project
Report
Homework Assignments	2	5	10
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury	1	20	20
Total Workload			100