ECTS - Marketing Management
Marketing Management (MBA502) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | MBA502 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Demonstration, Question and Answer, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | Learning the concepts of marketing and marketing management |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to Marketing Management | Text book- Related pages |
| 2 | General concepts | Text book- Related pages |
| 3 | Marketing Environment and Strategy | Text book- Related pages |
| 4 | Marketing Strategy | Related Chapter of the book |
| 5 | Market segmentation, targeting and positioning | Text book- Related pages |
| 6 | Market types and buyer behavior (industrial and conumer) | Text book- Related pages |
| 7 | International marketing | Text book- Related pages |
| 8 | Midterm Exam | |
| 9 | Product management | Text book- Related pages |
| 10 | New Product Development and Branding | Text book- Related pages |
| 11 | Pricing | Text book- Related pages |
| 12 | Distribution channels | Text book- Related pages |
| 13 | Retailing and Personal Sale | Text book- Related pages |
| 14 | Marketing Communications | Text book- Related pages |
| 15 | Database marketing, content marketing, social media marketing | Text book- Related pages |
| 16 | Final Exam |
Sources
| Course Book | 1. Eser, Z., Korkmaz, S. , (2011) Pazarlama: Kavramlar- İlkeler- Kararlar. Siyasal Kitabevi |
|---|---|
| 2. Principles of Marketing, Philip Kotler & Gary Armstrong, Pearson |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 15 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 30 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 30 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acquiring the skills of understanding, explaining, and using the fundamental concepts and methodology of international relations. | |||||
| 2 | Acquiring the skills of analyzing international relations from a theoretical level. | |||||
| 3 | Acquiring the ability to make logical interpretations about the recent either global or national political events. | |||||
| 4 | Acquiring different perspectives on international relations. | |||||
| 5 | Improving the ability to make analyses about the current and future prospects of global and regional actors. | |||||
| 6 | Developing relevant academic and applied research skills in political areas. | |||||
| 7 | To improve the academic writing skills pertaining to the academic area. | |||||
| 8 | To improve the academic presentation skills pertaining to the academic area. | |||||
| 9 | To improve analytical thinking and independent research skills. | |||||
| 10 | Acquiring an open-minded behavior through encouraging critical analysis, interpretation, discussions, and/or continuous learning. | |||||
| 11 | Improving the ability to effectively develop arguments. | |||||
| 12 | Understanding importance of lifelong learning | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | 1 | 25 | 25 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 25 | 25 |
| Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
| Total Workload | 128 | ||