Marketing Management (MBA502) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Marketing Management MBA502 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Question and Answer, Drill and Practice.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives Learning the concepts of marketing and marketing management
Course Learning Outcomes The students who succeeded in this course;
  • To develop an understanding on the general terminology about marketing management
  • To be able to identify factors affecting marketing decisions
  • Being able to evaluate marketing strategies in practice
Course Content Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Marketing Management Text book- Related pages
2 General concepts Text book- Related pages
3 Marketing Environment and Strategy Text book- Related pages
4 Marketing Strategy Related Chapter of the book
5 Market segmentation, targeting and positioning Text book- Related pages
6 Market types and buyer behavior (industrial and conumer) Text book- Related pages
7 International marketing Text book- Related pages
8 Midterm Exam
9 Product management Text book- Related pages
10 New Product Development and Branding Text book- Related pages
11 Pricing Text book- Related pages
12 Distribution channels Text book- Related pages
13 Retailing and Personal Sale Text book- Related pages
14 Marketing Communications Text book- Related pages
15 Database marketing, content marketing, social media marketing Text book- Related pages
16 Final Exam

Sources

Course Book 1. Eser, Z., Korkmaz, S. , (2011) Pazarlama: Kavramlar- İlkeler- Kararlar. Siyasal Kitabevi
2. Principles of Marketing, Philip Kotler & Gary Armstrong, Pearson

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 15
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 30
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 30
Toplam 4 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Acquiring the skills of understanding, explaining, and using the fundamental concepts and methodology of international relations.
2 Acquiring the skills of analyzing international relations from a theoretical level.
3 Acquiring the ability to make logical interpretations about the recent either global or national political events.
4 Acquiring different perspectives on international relations.
5 Improving the ability to make analyses about the current and future prospects of global and regional actors.
6 Developing relevant academic and applied research skills in political areas.
7 To improve the academic writing skills pertaining to the academic area.
8 To improve the academic presentation skills pertaining to the academic area.
9 To improve analytical thinking and independent research skills.
10 Acquiring an open-minded behavior through encouraging critical analysis, interpretation, discussions, and/or continuous learning.
11 Improving the ability to effectively develop arguments.
12 Understanding importance of lifelong learning

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 25 25
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 25 25
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 128