Marketing Management (MBAE508) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Marketing Management MBAE508 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Social Sciences Master's Degree
Mode of Delivery Distance
Learning and Teaching Strategies Lecture, Question and Answer, Observation Case Study.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives
Course Learning Outcomes The students who succeeded in this course;
  • To develop an understanding on the general concepts and philosophy about marketing management
  • To apply marketing strategies in business related decisions
  • To be able to identify factors affecting marketing decisions
Course Content Strategic planning and marketing process, Marketing Strategy - Defining Targeting Audience and Target growth in marketing mix, macro and micro environments of marketing, Market Segmentation, Consumer and Industrial Markets and different aspects of those markets, Consumer Behavior, Product, Price, Promotion and Distribution

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Definition of Marketing Chapter1
2 FUNDAMENTAL MARKETING CONCEPTS CHAPTER 2
3 Marketing Environment Chapter 3
4 MARKET SEGMENTATION AND TARGET MARKET Chapter 4
5 CONSUMER BEHAVIOR Chapter 5
6 Business Markets and Industrial Buying Chapter 6
7 MARKET RESEARCH Chapter 7
8 Midterm Exam
9 SERVICES MARKETING Chapter 8
10 International Marketing Chapter 9
11 Direct Marketing Chapter 10
12 Product Decisions Chapter 11
13 Pricing Decisions Chapter 12
14 Distribution Strategies Chapter 13
15 Promotion Decisions Chapter 15
16 Fİnal Exam

Sources

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 15
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 20
Final Exam/Final Jury 1 65
Toplam 3 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1. To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration.
2 2. To have knowledge about research methods and techniques and to be able to use them
3 3. To be able to produce creative and constructive solutions in cases of uncertainty and confusion in the field of business
4 Following and evaluating the global and national developments related to businesses and making financial decisions.
5 5. To be able to plan and manage activities for the professional development of employees under his/her responsibility in professional activities and projects in his/her field.
6 6. To be able to produce innovative and creative ideas and to put these ideas into practice
7 7. To be able to carry out a study independently using the knowledge he has in the field of business administration and to take responsibility as a team member in cooperation with other professional groups working in this field.
8 8. To have the ability to reach scientific knowledge in the field of business, to monitor, evaluate and apply the current literature.
9 9. To be able to transfer information about the field of business using effective verbal, written and visual communication methods in the language of learning and professional English.
10 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values.
11 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving.
12 12. To have the ability to present a research problem, to develop hypotheses, to design research and to reach a conclusion by using qualitative/quantitative methods, by making the necessary literature review, and to have the ability to publish an academic publication as a result.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 48