ECTS - E-Commerce - A Managerial Perspective

E-Commerce - A Managerial Perspective (ISE552) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
E-Commerce - A Managerial Perspective ISE552 General Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Free Elective
Course Level Social Sciences Master's Degree
Mode of Delivery
Learning and Teaching Strategies .
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives The objective of this course is to provide an in-depth review of strategy formulation in the new economy. It also aims at teaching the multi-step process that includes business issues including models (market and business) and technical issues (design and developments) with some social issues.
Course Learning Outcomes The students who succeeded in this course;
  • Demonstrate an understanding of the core current and future web standards, their history and motivation, and some potential evolution paths
  • Demonstrate and understanding of the concept of encoding information, including its application in generic and specific markup languages
  • Review the behavior of consumer and market
  • Review other relevant issues, for example: e-commerce standards, metadata standards, search technologies, agent technologies
  • Review how e-Commerce has affected consumers, businesses working with other businesses and how businesses now work with consumers online.
  • Can analyze the effect of instantaneous response of the Internet in business and see how it has affected business trading globally
Course Content Introduction to e-business and e-commerce, electronic marketplaces; technical aspects and infrastructure of e-commerce; e-commerce business models; current state of the art; marketing online, legal environment in e-commerce, fiscal environment in e-commerce; introduction to enabling technologies and standards; workflow systems for e-commerce; curre

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to e-Commerce Chapters 1 (main text)
2 E-Marketplace: Mechanisms, tools, and Impacts of eCommerce Chapters 2
3 Retailing in eCommerce Chapter 3
4 Customer behavior, Interface Chapter 4
5 B2B eCommerce Chapter 5, Course Notes
6 B2C, B2B2C eCommerce Course Notes
7 Mobile Computing and commerce Chapter 8, Course Notes
8 Web 2.0 Environment and Social Networking Chapter 9, Course Notes
9 Workflow Systems for Electronic Commerce. Message Oriented Middleware, e-Commerce technologies. Course Notes
10 Electronic Commerce Payment System and Business generation models, -Commerce Frameworks Chapter 11 and Course Notes
11 e-Commerce orders fulfillment Chapter 12 and Course Notes
12 e-Commerce Security Chapter 10 and Course Notes
13 Supply Chain Integration, portals Chapter 5, Course Notes
14 Collaborative commerce. Research issues. Chapter 5, Course Notes
15 Final Examination Period Review of topics
16 Final Examination Period Review of topics

Sources

Course Book 1. E-Commerce 2010: A managerial Perspective, International Version, 6/E , Turban, E. and King, D., ISBN-13: 9780137034659
Other Sources 2. Turban, E. and King, D. Electronic Commerce: A Managerial Perspective. 2006, Pearson Education. ISBN 0-13-197667-2
3. Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges, 1/e, by Mirlas, IBM Press, ISBN-10: 0137148879 | ISBN-13: 9780137148875
4. E-Commerce 2009, 5/e, by Laudon & Traver, Prentice, ISBN-10: 0136007112 | ISBN-13: 9780136007111
5. e-Business and e-Commerce How to Program, 1/e, by Deitel, Deitel & Nieto, Prentice Hall, ISBN-10: 013028419X | ISBN-13: 9780130284198
6. Sams Teach Yourself E-Commerce Programming with ASP in 21 Days, 1/e, by Walther, Banick & Levine, Sams Publishing, ISBN-10: 0672318989 | ISBN-13: 9780672318986

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work 1 20
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project 1 30
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 20
Final Exam/Final Jury 1 30
Toplam 4 100
Percentage of Semester Work 0
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses
Supportive Courses X
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1. To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration.
2 2. To have knowledge about research methods and techniques and to be able to use them
3 3. To be able to produce creative and constructive solutions in cases of uncertainty and confusion in the field of business
4 Following and evaluating the global and national developments related to businesses and making financial decisions.
5 5. To be able to plan and manage activities for the professional development of employees under his/her responsibility in professional activities and projects in his/her field.
6 6. To be able to produce innovative and creative ideas and to put these ideas into practice
7 7. To be able to carry out a study independently using the knowledge he has in the field of business administration and to take responsibility as a team member in cooperation with other professional groups working in this field.
8 8. To have the ability to reach scientific knowledge in the field of business, to monitor, evaluate and apply the current literature.
9 9. To be able to transfer information about the field of business using effective verbal, written and visual communication methods in the language of learning and professional English.
10 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values.
11 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving.
12 12. To have the ability to present a research problem, to develop hypotheses, to design research and to reach a conclusion by using qualitative/quantitative methods, by making the necessary literature review, and to have the ability to publish an academic publication as a result.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship 1 20 20
Field Work
Study Hours Out of Class 16 5 80
Presentation/Seminar Prepration
Project 1 30 30
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 180