ECTS - E-Commerce - A Managerial Perspective
E-Commerce - A Managerial Perspective (ISE552) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| E-Commerce - A Managerial Perspective | ISE552 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Free Elective |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | |
| Learning and Teaching Strategies | . |
| Course Lecturer(s) |
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| Course Objectives | The objective of this course is to provide an in-depth review of strategy formulation in the new economy. It also aims at teaching the multi-step process that includes business issues including models (market and business) and technical issues (design and developments) with some social issues. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Introduction to e-business and e-commerce, electronic marketplaces; technical aspects and infrastructure of e-commerce; e-commerce business models; current state of the art; marketing online, legal environment in e-commerce, fiscal environment in e-commerce; introduction to enabling technologies and standards; workflow systems for e-commerce; curre |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to e-Commerce | Chapters 1 (main text) |
| 2 | E-Marketplace: Mechanisms, tools, and Impacts of eCommerce | Chapters 2 |
| 3 | Retailing in eCommerce | Chapter 3 |
| 4 | Customer behavior, Interface | Chapter 4 |
| 5 | B2B eCommerce | Chapter 5, Course Notes |
| 6 | B2C, B2B2C eCommerce | Course Notes |
| 7 | Mobile Computing and commerce | Chapter 8, Course Notes |
| 8 | Web 2.0 Environment and Social Networking | Chapter 9, Course Notes |
| 9 | Workflow Systems for Electronic Commerce. Message Oriented Middleware, e-Commerce technologies. | Course Notes |
| 10 | Electronic Commerce Payment System and Business generation models, -Commerce Frameworks | Chapter 11 and Course Notes |
| 11 | e-Commerce orders fulfillment | Chapter 12 and Course Notes |
| 12 | e-Commerce Security | Chapter 10 and Course Notes |
| 13 | Supply Chain Integration, portals | Chapter 5, Course Notes |
| 14 | Collaborative commerce. Research issues. | Chapter 5, Course Notes |
| 15 | Final Examination Period | Review of topics |
| 16 | Final Examination Period | Review of topics |
Sources
| Course Book | 1. E-Commerce 2010: A managerial Perspective, International Version, 6/E , Turban, E. and King, D., ISBN-13: 9780137034659 |
|---|---|
| Other Sources | 2. Turban, E. and King, D. Electronic Commerce: A Managerial Perspective. 2006, Pearson Education. ISBN 0-13-197667-2 |
| 3. Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges, 1/e, by Mirlas, IBM Press, ISBN-10: 0137148879 | ISBN-13: 9780137148875 | |
| 4. E-Commerce 2009, 5/e, by Laudon & Traver, Prentice, ISBN-10: 0136007112 | ISBN-13: 9780136007111 | |
| 5. e-Business and e-Commerce How to Program, 1/e, by Deitel, Deitel & Nieto, Prentice Hall, ISBN-10: 013028419X | ISBN-13: 9780130284198 | |
| 6. Sams Teach Yourself E-Commerce Programming with ASP in 21 Days, 1/e, by Walther, Banick & Levine, Sams Publishing, ISBN-10: 0672318989 | ISBN-13: 9780672318986 |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | 1 | 20 |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 1 | 30 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 20 |
| Final Exam/Final Jury | 1 | 30 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 0 |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | |
| Supportive Courses | X |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | 1. To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration. | |||||
| 2 | 2. To have knowledge about research methods and techniques and to be able to use them | |||||
| 3 | 3. To be able to produce creative and constructive solutions in cases of uncertainty and confusion in the field of business | |||||
| 4 | Following and evaluating the global and national developments related to businesses and making financial decisions. | |||||
| 5 | 5. To be able to plan and manage activities for the professional development of employees under his/her responsibility in professional activities and projects in his/her field. | |||||
| 6 | 6. To be able to produce innovative and creative ideas and to put these ideas into practice | |||||
| 7 | 7. To be able to carry out a study independently using the knowledge he has in the field of business administration and to take responsibility as a team member in cooperation with other professional groups working in this field. | |||||
| 8 | 8. To have the ability to reach scientific knowledge in the field of business, to monitor, evaluate and apply the current literature. | |||||
| 9 | 9. To be able to transfer information about the field of business using effective verbal, written and visual communication methods in the language of learning and professional English. | |||||
| 10 | 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | |||||
| 11 | 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving. | |||||
| 12 | 12. To have the ability to present a research problem, to develop hypotheses, to design research and to reach a conclusion by using qualitative/quantitative methods, by making the necessary literature review, and to have the ability to publish an academic publication as a result. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | 1 | 20 | 20 |
| Field Work | |||
| Study Hours Out of Class | 16 | 5 | 80 |
| Presentation/Seminar Prepration | |||
| Project | 1 | 30 | 30 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
| Total Workload | 180 | ||