Marketing Management (MBA502) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Marketing Management MBA502 General Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Technical Elective Courses
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Question and Answer, Drill and Practice.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives Learning the concepts of marketing and marketing management
Course Learning Outcomes The students who succeeded in this course;
  • To develop an understanding on the general terminology about marketing management
  • To be able to identify factors affecting marketing decisions
  • Being able to evaluate marketing strategies in practice
Course Content Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Marketing Management Text book- Related pages
2 General concepts Text book- Related pages
3 Marketing Environment and Strategy Text book- Related pages
4 Marketing Strategy Related Chapter of the book
5 Market segmentation, targeting and positioning Text book- Related pages
6 Market types and buyer behavior (industrial and conumer) Text book- Related pages
7 International marketing Text book- Related pages
8 Midterm Exam
9 Product management Text book- Related pages
10 New Product Development and Branding Text book- Related pages
11 Pricing Text book- Related pages
12 Distribution channels Text book- Related pages
13 Retailing and Personal Sale Text book- Related pages
14 Marketing Communications Text book- Related pages
15 Database marketing, content marketing, social media marketing Text book- Related pages
16 Final Exam

Sources

Course Book 1. Eser, Z., Korkmaz, S. , (2011) Pazarlama: Kavramlar- İlkeler- Kararlar. Siyasal Kitabevi
2. Principles of Marketing, Philip Kotler & Gary Armstrong, Pearson

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 15
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 30
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 30
Toplam 4 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1. To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration. X
2 2. To have knowledge about research methods and techniques and to be able to use them X
3 3. To be able to produce creative and constructive solutions in cases of uncertainty and confusion in the field of business X
4 Following and evaluating the global and national developments related to businesses and making financial decisions. X
5 5. To be able to plan and manage activities for the professional development of employees under his/her responsibility in professional activities and projects in his/her field. X
6 6. To be able to produce innovative and creative ideas and to put these ideas into practice X
7 7. To be able to carry out a study independently using the knowledge he has in the field of business administration and to take responsibility as a team member in cooperation with other professional groups working in this field. X
8 8. To have the ability to reach scientific knowledge in the field of business, to monitor, evaluate and apply the current literature. X
9 9. To be able to transfer information about the field of business using effective verbal, written and visual communication methods in the language of learning and professional English. X
10 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. X
11 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving. X
12 12. To have the ability to present a research problem, to develop hypotheses, to design research and to reach a conclusion by using qualitative/quantitative methods, by making the necessary literature review, and to have the ability to publish an academic publication as a result. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 25 25
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 25 25
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 128