ECTS - Marketing Management
Marketing Management (MBA502) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | MBA502 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Technical Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Demonstration, Question and Answer, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | Learning the concepts of marketing and marketing management |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to Marketing Management | Text book- Related pages |
| 2 | General concepts | Text book- Related pages |
| 3 | Marketing Environment and Strategy | Text book- Related pages |
| 4 | Marketing Strategy | Related Chapter of the book |
| 5 | Market segmentation, targeting and positioning | Text book- Related pages |
| 6 | Market types and buyer behavior (industrial and conumer) | Text book- Related pages |
| 7 | International marketing | Text book- Related pages |
| 8 | Midterm Exam | |
| 9 | Product management | Text book- Related pages |
| 10 | New Product Development and Branding | Text book- Related pages |
| 11 | Pricing | Text book- Related pages |
| 12 | Distribution channels | Text book- Related pages |
| 13 | Retailing and Personal Sale | Text book- Related pages |
| 14 | Marketing Communications | Text book- Related pages |
| 15 | Database marketing, content marketing, social media marketing | Text book- Related pages |
| 16 | Final Exam |
Sources
| Course Book | 1. Eser, Z., Korkmaz, S. , (2011) Pazarlama: Kavramlar- İlkeler- Kararlar. Siyasal Kitabevi |
|---|---|
| 2. Principles of Marketing, Philip Kotler & Gary Armstrong, Pearson |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 15 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 30 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 30 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | 1. To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration. | X | ||||
| 2 | 2. To have knowledge about research methods and techniques and to be able to use them | X | ||||
| 3 | 3. To be able to produce creative and constructive solutions in cases of uncertainty and confusion in the field of business | X | ||||
| 4 | Following and evaluating the global and national developments related to businesses and making financial decisions. | X | ||||
| 5 | 5. To be able to plan and manage activities for the professional development of employees under his/her responsibility in professional activities and projects in his/her field. | X | ||||
| 6 | 6. To be able to produce innovative and creative ideas and to put these ideas into practice | X | ||||
| 7 | 7. To be able to carry out a study independently using the knowledge he has in the field of business administration and to take responsibility as a team member in cooperation with other professional groups working in this field. | X | ||||
| 8 | 8. To have the ability to reach scientific knowledge in the field of business, to monitor, evaluate and apply the current literature. | X | ||||
| 9 | 9. To be able to transfer information about the field of business using effective verbal, written and visual communication methods in the language of learning and professional English. | X | ||||
| 10 | 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values. | X | ||||
| 11 | 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving. | X | ||||
| 12 | 12. To have the ability to present a research problem, to develop hypotheses, to design research and to reach a conclusion by using qualitative/quantitative methods, by making the necessary literature review, and to have the ability to publish an academic publication as a result. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | 1 | 25 | 25 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 25 | 25 |
| Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
| Total Workload | 128 | ||