ECTS - Communication and Media Translation
Communication and Media Translation (ETI310) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Communication and Media Translation | ETI310 | 6. Semester | 2 | 2 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | This course builds on previous year’s Language of Journalism course and aims to familiarize students with the appropriate approaches, methods and aims to bear in mind when translating texts for media. The students are expected to gain necessary knowledge and experience which will allow them to analyze and translate selected texts from a wide range of subjects such as economics, politics, popular sciences, and life-style magazines in an accurate and meaningful manner. It is an indisputable fact that the profession of journalism employs a highly specialized language that is dictated by the limitations of media chosen (newspapers, broadcasting, internet, etc.) as well as the content of the news. The course aims to raise the students’ awareness as to the specifics of journalistic language and time-proven conventions both in Turkish and English. The students are expected to identify various segments of the news correctly, and to be able to produce them accordingly. The course is carried out in both English and Turkish. |
| Course Learning Outcomes |
The students who succeeded in this course;
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| Course Content | Newspaper articles, leads, headlines, pyramid and inverted pyramid models and their translation activities; history of journalism; emerging news media and technology. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to the Course, very brief history of journalism, Pyramid and Inverted Pyramid models of news: Top down approach vs. bottom up approach | Oya Tokgöz, Temel Gazetecilik |
| 2 | Fundamentals of Language of Journalism | English By Newspaper, T.L. Frederickson & P.F. Wedel |
| 3 | Headlines: Types of headlines, unique syntax and lexicon of English news headlines | English By Newspaper, T.L. Frederickson & P.F. Wedel, The Language of Newspapers, Danuta Reah |
| 4 | Headline practice Writing leads or introductory paragraphs – heart of the news article. “5N1K” rule in Turkish and corresponding “5W1H” rule in English | Basın Sözlüğü, Şenol Zaman, |
| 5 | Lead practice, Analyzing main bodies of news | Basın Sözlüğü, Şenol Zaman |
| 6 | In-class practice: International Crime News | The Language of Newspapers, Danuta Reah |
| 7 | In-class practice: Polls and Political Campaigns | Basın Sözlüğü, Şenol Zaman |
| 8 | In-class practice: Economy (Budget) | The Language of Magazines, Linda McLoughlin |
| 9 | In-class practice: Various authentic material by UPI, AP and Reuters | Material of the week is provided by the lecturer |
| 10 | Midterm Exam | |
| 11 | The Language of Magazines: The visual impact – Image versus Text | The Language of Magazines, Linda McLoughlin |
| 12 | In-class practice: Various magazine articles (Information Technologies) | The Language of Magazines, Linda McLoughlin |
| 13 | In-class practice: Various magazine articles (Fashion, Movies, Life Style) | The Language of Magazines, Linda McLoughlin, Güncel gazetelerin incelenemesi |
| 14 | In-class practice: Looking at the light side: Horoscopes, Reader Letters, Advice Columns | The Language of Magazines, Linda McLoughlin, Güncel gazetelerin incelenmesi |
| 15 | In-class practice: Looking at the light side: Horoscopes, Reader Letters, Advice Columns | The Language of Magazines, Linda McLoughlin |
| 16 | Final Examination | General Review |
Sources
| Course Book | 1. English By Newspaper, T.L. Frederickson & P.F. Wedel, Newbury House, 1984 |
|---|---|
| 5. Temel Gazetecilik, Oya Tokgöz, İmge Kitabevi, İstanbul, 1994 | |
| Other Sources | 2. The Language of Newspapers, Danuta Reah, Routledge, 2002 |
| 3. The Language of Magazines, Linda McLoughlin, Routledge, 2000 | |
| 4. Basın Sözlüğü, Şenol Zaman, Engin Yayınları, 1995 |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 15 | 20 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 4 | 10 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 21 | 100 |
| Percentage of Semester Work | 60 |
|---|---|
| Percentage of Final Work | 40 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | To have the sufficient background in the field of translation and to use the theoretical and applied knowledge in translation. | X | ||||
| 2 | To find, define, formulate and solve the possible problems in translation and interpreting. | X | ||||
| 3 | To select and use the technical equipment in the applications of translation and interpreting; to be able to use simultaneous interpreting booth equipment. | X | ||||
| 4 | To acquire the skills of translation analysis, criticism and hermeneutics | X | ||||
| 5 | To access information and to do research in line with that; to use data bases, translation programs and other information resources. | X | ||||
| 6 | To develop efficient individual and group working skills; to build self-confidence for taking responsibility. | X | ||||
| 7 | To build efficient verbal and spoken communication skills; to establish fluency in English and to acquire at least one foreign language. | X | ||||
| 8 | To build the awareness for life-long learning; to catch the developments in science and technology and to sustain continuous personal development. | X | ||||
| 9 | To have the awareness of professional and ethical responsibility. | X | ||||
| 10 | To build awareness about project management and the rights of employees and the legal consequences of translation and interpreting applications. | X | ||||
| 11 | To build awareness about the universal and societal dimensions of translation and interpreting applications and to gather information about the problems of the contemporary World. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 2 | 28 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 4 | 3 | 12 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 15 | 15 |
| Prepration of Final Exams/Final Jury | 1 | 25 | 25 |
| Total Workload | 128 | ||