Marketing in Tourism (TUR511) Course Detail

Course Name	Course Code	Season	Lecture Hours	Application Hours	Lab Hours	Credit	ECTS
Marketing in Tourism	TUR511	General Elective	3	0	0	3	5

Pre-requisite Course(s)
N/A

Course Language	Turkish
Course Type	Elective Courses
Course Level	Social Sciences Master's Degree
Mode of Delivery	Face To Face
Learning and Teaching Strategies	Lecture, Demonstration, Discussion.
Course Coordinator
Course Lecturer(s)	Assoc. Prof. Dr. Gonca Güzel Şahin
Course Assistants
Course Objectives	The aim of this lecture is to give the students necessary informations about the marketing which provides feedback for customer needs and wants
Course Learning Outcomes	The students who succeeded in this course; Express the terms of Basic Marketing and Tourism Marketing. Identify the importance of marketing at tourism. Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice. Describe market research, marketing strategies, marketing plans and programs. Define producer and consumer oriented marketing components, distribution canals and promotion activities. Interpret the datas collected by market research; analyse deficiencies and defects composed by interprets. Translate opinions, problems and solution methods related by touristic markets and marketing activities to directors and investors of tourism enterprises
Course Content	Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems.

Weekly Subjects and Releated Preparation Studies

Week	Subjects	Preparation
1	Definition and plan of marketing	Chapter 1
2	Situation analyze,aims and strategies	Chapter 2
3	Marketing action plan and its perform	Chapter 3
4	Measuring,estimeting and correcting	Chapter 4
5	Marketing of tourism	Chapter 5
6	Touristic product and distrubition systems in tourism	Chapter 6
7	Mid Term Exam	Mid Term Exam
8	Introduction in tourism and research of tourism marketing	Chapter 7
9	Management organizations and politics of toursm marketing	Chapter 8
10	International tourism marketing	Chapter 9
11	Performing of assignment project	Performing of assignment project
12	Performing of assignment project	Performing of assignment project
13	Performing of assignment project	Performing of assignment project
14	Performing of assignment project	Performing of assignment project
15	Performing of assignment project	Performing of assignment project
16	Final Exam	Final Exam

Sources

Course Book	1. Remzi Altunışık, Şuayip Özdemir, Ömer Torlak (2006), Modern Pazarlama, Değişim

Evaluation System

Requirements	Number	Percentage of Grade
Attendance/Participation	1	20
Laboratory	-	-
Application	-	-
Field Work	-	-
Special Course Internship	-	-
Quizzes/Studio Critics	-	-
Homework Assignments	-	-
Presentation	-	-
Project	1	40
Report	-	-
Seminar	-	-
Midterms Exams/Midterms Jury	-	-
Final Exam/Final Jury	1	40
Toplam	3	100

Percentage of Semester Work	60
Percentage of Final Work	40
Total	100

Course Category

Core Courses	X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

#	Program Qualifications / Competencies	Level of Contribution
#	Program Qualifications / Competencies	1	2	3	4	5
1	The skills of understanding, explaining, and using the fundamental concepts of tourism management
2	Analyzing and designing management techniques and practices in tourism organizations
3	Understanding the planning, organizing, executing, coordinating and control functions of tourism management, along with explanation and implementation of them
4	Understanding the strategic, tactical and operational dimensions of the tourism management
5	Ability to use the modern techniques and technological devices of tourism industry
6	Improving the ability to effectively implement the knowledge and skills in alternative tourism areas
7	Concentrating practice along with theoretical frame of tourism management
8	Developing the skills of communication
9	Understanding the trends in the tourism industry
10	Having the quality consciousness in the tourism industry
11	Adopting work ethic and social responsibility in the tourism industry
12	Ability to effectively implement the business knowledge and skills in at least one of the following fields: service, marketing, finance, human resources and accounting in tourism management

ECTS/Workload Table

Activities	Number	Duration (Hours)	Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)	16	3	48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class	15	5	75
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload			123