ECTS - Marketing Management
Marketing Management (ISL502) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISL502 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Demonstration, Question and Answer, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | Learning the concepts of marketing and marketing management |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Development of Marketing and Health Services Marketing | Chapter 1 |
| 2 | Characteristics of Services, Development of the Service Sector and Characteristics of Health Care | Chapter 2 |
| 3 | Customer Behaviors | Chapter 3 |
| 4 | Marketing Information Systems and Marketing Research | Chapter 4 |
| 5 | Market Segmentation ,Target Market Selection, Market Positioning and Growth Strategies | Chapter 5 |
| 6 | Strategic Marketing Planning | Chapter 6 |
| 7 | Midterm Exam | |
| 8 | Product and Product Development Strategies | Chapter 7 |
| 9 | Price and Pricing Strategies | Chapter 8 |
| 10 | Promotion and Politics of Promotion | Chapter 9 |
| 11 | Place and Channels of Place-(Distrubution) | Chapter 10 |
| 12 | Participants, Physical Evidence and Process Management | Chapter 11 |
| 13 | Total Quality Management and Customer Satisfaction | Chapter 12 |
| 14 | New Approaches in Health Care Marketing: Relationship Marketing, Customer Relationship Management and Guerrilla Management | Chapter 13 |
| 15 | Marketing Ethics | Chapter 14 |
| 16 | Final Exam |
Sources
| Course Book | 1. Ders Kitabı Tengilimoğlu, Dilaver,Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2012, Ankara.. |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 20 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The skills of understanding, explaining, and using the fundamental concepts of tourism management | |||||
| 2 | Analyzing and designing management techniques and practices in tourism organizations | |||||
| 3 | Understanding the planning, organizing, executing, coordinating and control functions of tourism management, along with explanation and implementation of them | |||||
| 4 | Understanding the strategic, tactical and operational dimensions of the tourism management | |||||
| 5 | Ability to use the modern techniques and technological devices of tourism industry | |||||
| 6 | Improving the ability to effectively implement the knowledge and skills in alternative tourism areas | |||||
| 7 | Concentrating practice along with theoretical frame of tourism management | |||||
| 8 | Developing the skills of communication | |||||
| 9 | Understanding the trends in the tourism industry | |||||
| 10 | Having the quality consciousness in the tourism industry | |||||
| 11 | Adopting work ethic and social responsibility in the tourism industry | |||||
| 12 | Ability to effectively implement the business knowledge and skills in at least one of the following fields: service, marketing, finance, human resources and accounting in tourism management | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 20 | 20 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 25 | 25 |
| Total Workload | 127 | ||