ECTS - Advertisement and Consumption Culture
Advertisement and Consumption Culture (HIR510) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Advertisement and Consumption Culture | HIR510 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Ph.D. |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion. |
| Course Lecturer(s) |
|
| Course Objectives | Examination of the relationship between advertising and consumer culture. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The nature of consumption; popular consumption and consumer culture in terms of consuming society. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | A brief introduction | |
| 2 | The Culture Industries | |
| 3 | What is consumption culture? | |
| 4 | What is the relationship between advertising and consumption? | |
| 5 | Investigation of studies on consumer culture and its relations with advertising | |
| 6 | Investigation of studies on consumer culture and its relations with advertising | |
| 7 | Midterm | |
| 8 | Brands and consumption | |
| 9 | Consumption culture and Western Media | |
| 10 | Consumption culture and new media | |
| 11 | Critical approaches to consumption culture | |
| 12 | Critical approaches to consumption culture | |
| 13 | Presentations | |
| 14 | Presentations | |
| 15 | Final |
Sources
| Course Book | 1. Tüketim Toplumu, Söylenceleri/Yapıları, Jean Baudrillard, 2012, Ayrıntı Yayınları, İstanbul. |
|---|---|
| 2. Tüketim Kültürü, Yetinen Toplumdan Tüketen Toplum, Yavuz Odabaşı, 2006, Sistem Yayınları, Ankara. | |
| 3. Büyüsü Bozulmuş Dünyayı Büyülemek, George Ritzer, 2011, Ayrıntı Yayınları, İstanbul. | |
| 4. Toplumun Mc Donaldlaştırılması, George Ritzer, 2016, Ayrıntı Yayınları, İstanbul. | |
| 5. Consumption and Everyday Life, Mark Paterson, 2006, Routledge, London | |
| 6. Consuming Life, Zygmunt Bauman, 2007, Polity Press, Cambridge. | |
| 7. Postmodernizm ve Tüketim Kültürü, Featherstone. M. 2013, Ayrıntı Yayınları, İstanbul. | |
| 8. Grafik Tasarım ve Reklam, Ulufer Teker, 2009, Yorum Sanat Yayınevi, İstanbul. | |
| 9. Şimdi Reklamlar…, Müge Elden, Özkan Ulukök, Sinem Yeygel, 2007. İletişim Yayınları, İstanbul |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 20 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Develop and deepen the current and advanced knowledge in the field with original thought and/or research and come up with innovative definitions based on Master's degree qualifications. | |||||
| 2 | Conceive the interdisciplinary interaction which the field is related with ; come up with original solutions by using knowledge requiring proficiency on analysis, synthesis and assessment of new and complex ideas. | |||||
| 3 | Evaluate and use new information within the field in a systematic approach. | |||||
| 4 | Develop an innovative knowledge, method, design and/or practice or adapt an already known knowledge, method, design and/or practice to another field; research, conceive, design, adapt and implement an original subject. | |||||
| 5 | Critical analysis, synthesis and evaluation of new and complex ideas. | |||||
| 6 | Gain advanced level skills in the use of research methods in the field of study. | |||||
| 7 | Contribute the progression in the field by producing an innovative idea, skill, design and/or practice or by adapting an already known idea, skill, design, and/or practice to a different field independently. | |||||
| 8 | Broaden the borders of the knowledge in the field by producing or interpreting an original work or publishing at least one scientific paper in the field in national and/or international refereed journals. | |||||
| 9 | Demonstrate leadership in contexts requiring innovative and interdisciplinary problem solving. | |||||
| 10 | Develop new ideas and methods in the field by using high level mental processes such as creative and critical thinking, problem solving and decision making. | |||||
| 11 | Investigate and improve social connections and their conducting norms and manage the actions to change them when necessary. | |||||
| 12 | Defend original views when exchanging ideas in the field with professionals and communicate effectively by showing competence in the field. | |||||
| 13 | Ability to communicate and discuss orally, in written and visually with peers by using a foreign language at least at a level of European Language Portfolio C1 General Level. | |||||
| 14 | Contribute to the transition of the community to an information society and its sustainability process by introducing scientific, technological, social or cultural improvements. | |||||
| 15 | Demonstrate functional interaction by using strategic decision making processes in solving problems encountered in the field. | |||||
| 16 | Contribute to the solution finding process regarding social, scientific, cultural and ethical problems in the field and support the development of these values. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | 1 | 5 | 5 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 25 | 25 |
| Total Workload | 98 | ||