ECTS - Current Debates in Public Relations

Current Debates in Public Relations (HIR503) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Current Debates in Public Relations HIR503 General Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Team/Group.
Course Coordinator
Course Lecturer(s)
  • Dersi veren öğretim elemanı
Course Assistants
Course Objectives The purpose of this course is o broaden the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations.
Course Learning Outcomes The students who succeeded in this course;
  • Understand the main ideas of different social theories
  • Applying different social teheories to public relations
  • Develop new perspectives in PR through social theories
Course Content The prevailing debates on, especially social implications of public relations and advertising.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction: Applying Social Theory to Public Relations p.1-20
2 On Berger: A Social Constructionist Perspective on Public Relations and Crisis Communication p.43-61
3 On Bourdieu: Public Relations in Field Struggles p.6282
4 On Foucault: A Toolbox for Public Relations p.83-102
5 On Giddens: Interpreting Public Relations through Anthony Giddens’s Structuration and Late Modernity Theory p.103-118
6 On Latour: Actor-Network-Theory (ANT) and Public Relations p.166-186
7 On Luhmann: Contingency, Risk, Trust, and Reflection p.187-211
8 On Mayhew: The Demonization of Soft Power and the Validation of the New Citizen p.212-230
9 On Putnam: Bowling Together—Applying Putnam’s Theories of Community and Social Capital to Public Relations p.231-251
10 On Feminist Theory of Public Relations: An Example from Dorothy E. Smith p.252-276
11 On Spivak: Theorizing Resistance—Applying Gayatri Chakravorty Spivak in Public Relations p.278-300
12 On Weber: Legitimacy and Legitimation in Public Relations p.301-322
13 Conclusions on the Domain, Context, Concepts, Issues, and Empirical Avenues of Public Relations p.323-240
14 Commentary: Linking Sociology with Public Relations—Some Critical Reflections in Reflexive Times p.341-363
15 Student Presentation
16 Student Presentations

Sources

Course Book 1. Ihlen, O. B. van Ruler, M. Fredrisson (Ed.) (2009), Public Relations and Social Theory, NY, Taylor & Francis.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 80
Presentation 2 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury - -
Toplam 4 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Develop understanding of translation theories, concepts and history, and their application to the processes used in translating
2 Develop critical knowledge and understanding of current issues, European Union and international relations, law and technical issues in terms of translation studies
3 Detect, define, formulate and solve the problems to be encountered in translation process
4 Acquire the skills of translation analysis, criticism and hermeneutics
5 Develop critical understanding of international affairs and cultural studies regarding to profession of translation
6 Improve skills of research techniques, use CAT tools, databases and other printed and electronic devices and sources efficiently
7 Develop efficient individual and group working skills, build self-confidence for taking responsibility and acquire powerful communication skills
8 Build awareness for life-long learning; to catch the developments in science and technology and sustain continuous personal development
9 Acquire knowledge on ethical and professional issues in translation
10 Build awareness about project management and the rights of employees and the legal consequences of translation and interpreting applications.
11 Build awareness about the universal and societal dimensions of translation studies and gather information about the problems of the contemporary world
12 Improve skills to use source and target languages fluently in presentations and academic studies
13 Acquire knowledge on terminology management and global translation quality standards at a professional level

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0