Learning Outcomes

1. Have knowledge about the basic concepts of e-commerce and marketing.
2. Demonstrates the ability to actively use his/her knowledge in the field of e-commerce and marketing.
3. Evaluates the dynamics in the field of e-commerce and marketing within the framework of current practices.
4. Analyses the necessary information to follow technological, commercial and socio-cultural developments related to e-commerce and marketing.
5. Solves the problems in the field of e-commerce and marketing with analytical and objective thinking ability.
6. Has the knowledge to communicate effectively in written and oral communication in the field of e-commerce and marketing.
7. Have professional competence with advanced communication skills, vision, ethical values and high ability to adapt to teamwork.
8. Learns the basics of web design.
9. Have detailed knowledge about e-commerce sites, mobile marketing, digital advertising, digital media planning, social media, digital analysis and measurement.
10. Have knowledge about data literacy and data management.
11. Have a command of changing communication strategies and technologies and can manage processes
12. Gains the competencies that have developed in line with the expectations of the business world and society and that our university has defined as institutional outputs at the basic level