1. Semester

Course Code Course Name
Theory
Application
ECTS
HIST101 Principles of Atatürk and History of Turkish Revolution I
2
0
2
TURK401 Turkish Language I
2
0
2
ENG121 Basic English I
4
0
3
ISL241 Principles of Marketing
3
0
5
CMPE185 Introduction to Computers and Information Systems
1
2
3
KRY111 Career Planning
1
0
1
ETP101 Business Management
3
0
5
ETP103 E-Commerce and Artificial Intelligence
3
0
6
ATU100 Orientation
1
0
1
General Elective 3 0 4
Toplam 23 2 32

2. Semester

Course Code Course Name
Theory
Application
ECTS
HIST102 Principles of Atatürk and History of Turkish Revolution II
2
0
2
TURK402 Turkish Language II
2
0
2
ENG122 Basic English II
4
0
3
ETP102 Introduction to E - Commerce
3
0
6
ETP104 Social Media Management
3
0
6
ETP108 Visual Communication Design I
2
1
6
Area Elective 3 0 5
Toplam 19 1 30

3. Semester

Course Code Course Name
Theory
Application
ECTS
ETP201 Customer Relationship Management
3
0
5
ETP205 Consumer Behavior in E-Commerce
3
0
5
ETP207 Marketing Management in E-Commerce
3
0
5
ETP209 Human Resources Management in E-Commerce
3
0
5
ETP211 Visual Communication Design II
2
1
5
Area Elective 0 0 5
Toplam 14 1 30

4. Semester

Course Code Course Name
Theory
Application
ECTS
ETP202 Value Chain Management
3
0
5
ETP206 Market Research
3
0
5
ETP208 Advertising in the Digital Age
3
0
5
ETP210 Sales Force Management
3
0
5
ETP212 Web Design in E-Commerce
0
3
5
Area Elective 3 0 5
Toplam 15 3 30